How Making It Media turns interviews into broadcast-ready soundbites in minutes, not days.
Making It Media produces branded content for major U.S. broadcast networks — CBS, ABC, FOX, CW, and NBC. With tight network deadlines and a client-review loop that used to swallow hours per project, they rebuilt their post-production workflow around Sonix transcripts, searchable soundbites, and shareable clip links.
Making It Media makes broadcast segments work. Their team runs the interviews, shapes the story, and ships approved soundbites to major U.S. networks — and Sonix is how they move at TV-schedule speed.
Making It Media is a full-service production and marketing company that connects major brands and local businesses with national U.S. broadcast networks including CBS, ABC, FOX, CW, and NBC. Every segment runs on interviews — and every interview runs on finding the right soundbite, getting client approval, and delivering on a tight broadcast timeline. Before Sonix, that meant reviewing full-length recordings with clients and chasing feedback through long email threads. Now the entire loop closes in minutes, and the team can focus on craft instead of chasing sign-off.
It's literally perfect! Please never go away, Sonix!
Sending clients the right soundbite shouldn't take a full day.
Before Sonix, Making It Media faced a common bottleneck in broadcast production: getting client sign-off on soundbites was slow, cumbersome, and error-prone. Sending clients full-length recordings meant they had to hunt through hours of footage to find the moments worth approving. Producers wasted time scrubbing, exporting, and chasing feedback. On a broadcast schedule, that back-and-forth killed turnaround, frustrated editors, and introduced risk right before air.
Let clients approve the exact moment — not the whole recording.
Making It Media now transcribes every interview in Sonix the moment it wraps. Producers search the transcript for the right soundbite, use Sonix's clips feature to highlight it, and generate a shareable link in seconds. Clients open a single link, hear exactly the moment in question, and approve — or redirect — immediately. What used to be a multi-day email thread is a one-click decision. The team gets back to shaping the segment instead of managing the approval process.
Faster approvals, better segments, and a client workflow everyone actually enjoys.
Making It Media now saves hours of producer time on every project and delivers stronger final segments because clients can review the exact moments that matter. The approval loop that used to take days closes in minutes. Clients describe the finished segments as '1,000% better' than the old process produced, and the team ships more work with less friction — a rare win-win in broadcast production.
Sonix bridges the gap so clients know exactly what was said and how it was said. It's amazing.
How Zach Bilgore and the team rebuilt broadcast approvals around Sonix.
How does Making It Media use Sonix in video and broadcast production?
We use Sonix to transcribe interviews the moment they wrap and quickly identify the best soundbites. The clips feature lets us highlight a specific moment, generate a shareable link, and send it to clients in seconds. It's transformed how we collaborate on broadcast segments — the approval workflow is built around the transcript now, not the raw footage.
How does Sonix improve client communication and broadcast approvals?
Sonix bridges the gap so clients know exactly what was said and how it was said. Instead of sending long recordings and hoping clients find the right moments, we send them exactly what they need to review. It's amazing — approval happens in minutes instead of days, and there's no ambiguity about which soundbite is in the final segment.
Which broadcast networks does Making It Media work with?
We work with major U.S. broadcast networks including CBS, ABC, FOX, CW, and NBC. Each network has strict deadlines and quality standards. Sonix helps us meet those requirements by streamlining the entire soundbite review and approval process — which was the part of our workflow that used to put broadcast deadlines at risk.
How has Sonix changed Making It Media's production workflow?
Sonix is now a critical part of how we work. Our clients love it, we love it — win-win. The back-and-forth that used to eat hours of producer and editor time now happens in minutes, and everyone is happier with the outcome. The team spends more time shaping the segment and less time managing the approval process.
How quickly can Making It Media share soundbites with clients using Sonix?
With Sonix's clips feature, we identify a soundbite, highlight it in the transcript, and share it with clients in literally seconds. Before Sonix, that same process could take hours of scrubbing through footage, cutting a clip, rendering, uploading, and emailing. Now it's one link — and the client is hearing exactly the moment we want approved.
Would you recommend Sonix to other broadcast and branded-content production companies?
Absolutely. Any production company that works with clients on broadcast content needs Sonix. The transcription is accurate, the clips feature is a game-changer, and the time savings are immediate. It's literally perfect for our workflow.
What changed for Making It Media's production team.
Instant soundbite clips
Highlight any moment in the transcript and generate a shareable client link in seconds — no video editing, no rendering, no manual uploads, no guesswork about which part of the recording matters.
Client-ready collaboration
Share specific soundbites for fast review and approval, eliminating hours of back-and-forth on long recordings and vague feedback. Clients see exactly the moment they're approving.
Broadcast-ready speed
Meet tight network deadlines with rapid transcription and instant clip sharing — built for the cadence of live TV production and same-day segment turnaround.
Better final segments
Improve segment quality by making it effortless for clients to identify and approve exactly the right soundbites — not just the ones they remember. The finished work is tighter because the review was precise.
Ship broadcast-ready segments without the approval gauntlet.
Join Making It Media and thousands of production teams who use Sonix to transcribe interviews, clip soundbites, and get client sign-off in minutes instead of days. Start your free trial and see your first transcript in seconds.
