How Making It Mediaaccelerates broadcast production
Working with major broadcast networks like CBS, ABC, FOX, CW, and NBC, Making It Media needed to streamline how they review and approve soundbites with clients. Sonix's transcription and clips feature transformed their entire production workflow.
Making It Media
"It's literally perfect! Please never go away, Sonix!"
Connecting brands with broadcast networks
Making It Media is a full-scale production and marketing company that connects major brands and local businesses with local TV networks including CBS, ABC, FOX, CW, and NBC. With demanding turnaround times and live broadcast requirements, they need efficient ways to review and approve content before going on air.
The Challenge
As a growing production agency, Making It Media faced a common bottleneck: the back-and-forth process of reviewing and approving soundbites with clients was cumbersome, slow, and inefficient. Sending clients full-length recordings made the approval process time-consuming and problematic for editors.
The Solution
Today, Making It Media uses Sonix to transcribe interviews and quickly identify soundbites. With Sonix's clips feature, they highlight a soundbite, generate a shareable link, and send it to clients in seconds—getting faster feedback and collaborating more effectively.
The Results
Making It Media is saving time and money while dramatically improving their client workflow. Their clients appreciate the efficiency, and the feedback has been overwhelming—segments are now described as '1,000% better' than before implementing Sonix.
Why Making It Media chose
Sonix for production
How does Making It Media use Sonix for video production?
We use Sonix to transcribe interviews and quickly identify the best soundbites. The clips feature lets us highlight a specific moment, generate a link, and share it with clients in seconds. It's transformed how we collaborate on broadcast segments.
How does Sonix improve client communication and approvals?
Sonix bridges the gap so clients know exactly what was said and how it was said. Instead of sending long recordings and hoping clients find the right moments, we send them exactly what they need to review. It's amazing!
What broadcast networks does Making It Media work with?
We work with major broadcast networks including CBS, ABC, FOX, CW, and NBC. Each network has strict deadlines and quality standards. Sonix helps us meet those requirements by streamlining the entire soundbite review and approval process.
How has Sonix changed Making It Media's production workflow?
Sonix is now a critical part of our workflow. Our clients love it and we love it. Win-win! The back-and-forth that used to take hours now happens in minutes, and everyone is happier with the results.
How quickly can Making It Media share soundbites with clients?
With Sonix's clips feature, we can identify a soundbite, highlight it in the transcript, and share it with clients in literally seconds. Before Sonix, this process could take hours of scrubbing through footage and exporting clips.
Would you recommend Sonix to other production companies?
Absolutely. Any production company that works with clients on video content needs Sonix. The transcription is accurate, the clips feature is a game-changer, and the time savings are immediate. It's literally perfect!
Why Making It Media chose Sonix
Instant Soundbite Clips
Highlight any moment in the transcript and generate a shareable clip link in seconds—no video editing required.
Client Collaboration
Share specific soundbites with clients for fast review and approval, eliminating hours of back-and-forth communication.
Broadcast-Ready Speed
Meet tight broadcast deadlines with rapid transcription and instant clip sharing for live TV production.
Better Final Segments
Improve segment quality by making it easy for clients to review and approve exactly the right soundbites.
Create soundbites like Making It Media
Join Making It Media and thousands of production teams who use Sonix to transcribe interviews, extract soundbites, and streamline client approvals. Start your free trial and transform your video production workflow today.
Trusted by teams worldwide
4.98 rating from 211 reviews
The speech to text was fast and very accurate.
Your software is absolutely mind blowing. It is worth every penny!
I am very happy with the quality of the transcriptions! Having tried numerous other services, none can compare based on the qualit...
I tried 4 other services, and Sonix is the easiest to use, most accurate, and more reasonably priced for the quality.
