How Cloudflare's global comms team turns every meeting into a searchable, shareable archive.

Our team records interviews, press meetings, executive briefings, and podcast sessions, then runs them through Sonix. Within minutes we get an accurate, speaker-labeled transcript we can search, edit, and share. It's become one of our favorite productivity tools — it handles the note-taking so we can stay fully engaged and collaborative in the actual conversation, which is where the real value of a meeting lives.

You can't make the most of a meeting while you're trying to capture every word and soundbite. Sonix is especially helpful for recorded brainstorms — it identifies multiple speakers automatically and lets us jump back to a specific section when a quick concept is hard to catch in real time. We get the nuance without losing the flow of the conversation, which matters a lot when you're trying to build a message or a narrative.

The interface is genuinely intuitive, and it integrates seamlessly with the applications we already live in — Zoom especially. The learning curve was minimal, adoption was immediate across the team, and the transcripts are accurate enough to rely on in comms work where every word matters. We also liked that we could edit, share, and organize everything inside one tool rather than stitching together exports across apps.

Sonix gives us the bandwidth to make the most of the content we're capturing, instead of spending hours typing and formatting notes. It does the busy work so we can stay organized and productive across all our offices. When something newsworthy happens, we can move at press-cycle speed because our record of what was said is already searchable — and that has real business impact in a public company.

Hours every month, across the team. Using Sonix is like having a rockstar team note-taker who's always available and never misses a detail. We've reallocated that time to higher-value communications work — message development, executive prep, and proactive media relations — rather than catch-up note cleanup after the fact.

Over time, our Sonix library has become an archive of every interview, briefing, and recorded message. It's fully searchable, so if we need to see exactly how a spokesperson described a product last quarter — or in a previous region — we can find it in seconds. That makes message consistency much easier to maintain across 16+ offices, earnings cycles, and major news moments. New team members can search their way into the Cloudflare comms voice on day one.