How to monitor media in 2025
What is media monitoring?
Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. In today’s world, media monitoring must include more than just print, extending to online, broadcast and social media.
Why is media monitoring important?
With new information being created every second of every day, analyzing and processing every bit of new broadcast media, online streams, and social media can be overwhelming. But finding that one mention can yield dramatic results for your PR department, customer service organization, or marketing team.
What are the main reasons that I should monitor my media mentions?
In 2025, you need to know what is going on not only with your organization, but what the competition is doing along with the broader industry trends.
Our customers use media monitoring to better understand their target audience, analyze brand reputation and perception, mitigate industry risk by knowing more about their competition, evaluating the performance of their marketing and PR teams, and finally identifying journalists or influencers for outreach efforts.
How would automated transcription fit into my media monitoring strategy?
Listening and transcribing hours of media is tedious and an inefficient use of your team's effort. Sonix's cutting edge automated transcription algorithms can help you quickly process multiple media formats and streams. And with our custom dictionary feature, we can better identify your brand names and that of your competitors.
Imagine being able to find a mention in an audio or video file by typing into a search box, clicking on a link, and being immediately transported to the exact moment that your word or phrase of interest was spoken. That's the power of Sonix.
The best media monitoring service 
“The accuracy of the AI voice recognition is amazing! Sonix is by far the most accurate of the 5 or 6 services that I tested.!”
“I cannot say how much I love Sonix. I love the efficiency, accuracy, and simplicity of going through the transcript to edit and then save it into word. Seamless.”
Efficiently power your media monitoring
Use Sonix's powerful API to dynamically import all relevant media that you want analyzed. Then, Sonix's best-in-class speech-to-text technology will quickly and accurately process the media files. You'll receive results in minutes, not hours or days.
Our API can also export your transcript in multiple formats including a JSON format with word confidence levels. It's as powerful as your system needs to be.
Searchable transcripts in minutes
Fast, accurate transcripts
Sonix’s ground breaking speech recognition technology drives fast, accurate transcripts in a matter of minutes.
Powerful search
Identify influencers, brand sentiment, and engagement efforts to ensure these are turning into results.
Extensible API
Streamline your workflow and make transcription the easiest part of your workflow.
SOC 2 Type 2 Compliance
Sonix continuously monitors 100+ internal security controls using Drata’s leading automation platform.
Get better insights and analysis with these amazing features
Best transcription accuracy
Independently rated as the most accurate automated transcription company. You'll be amazed.
Lightning fast transcription
Time is of the essence. We have many computers working on your files as soon as you upload them to us.
Powerful, flexible API
Our API is as flexible as your media import and transcript export requirements. We can handle thousands of files a minute.
Custom dictionary
For brand names, names of senior executives, competitors, and industry jargon, our algorithms can prioritize certain words due to their creative spellings.
Advanced search
Easily find moments when a certain key word or phrase was spoken. Search across all of your media and pinpoint the exact timestamp when something was said.
Tagging and highlighting
Tag or highlight data and quickly summarize key terms or phrases that matter to your brand or your client.
Instant insights and analysis
Easily organize and categorize themes and build summary exports in seconds.
Multi-user capability
Easily share and collaborate with team members anywhere, anytime, and on any device.
Multiple languages
Sonix supports over 35 languages across most dialects, accents, and can even handle media with average sound quality.
For cutting-edge media monitoring firms, contact our enterprise team 
Learn more about Sonix for media monitoring
More about Sonix
Pricing plans and feature list
Additional questions for your media monitoring agency?
Monitor your media accurately and efficiently with automated transcription 
Step 1: Create account
Create a free Sonix account to process your media files. Every trial account comes with 30 minutes free transcription. Try it out.
Step 2: Use API to upload media
Our secure API accepts most audio and video file formats and streams. Update your custom dictionary to emphasize key words and phrases. Quickly and easily label and organize your media upon import.
Step 3: Analyze transcript
Our accurate transcripts are easily searchable and highlightable. In addition, you can export these transcripts in different formats including JSON for your data analytics needs.
