We’re more than delighted to share that Sonix has achieved the highest Net Promoter Score among competing services like IBM, Google, and Amazon in natural language processing.
The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. A score or NPS above 0 is considered “good”, +50 is “Excellent,” and above 70 is considered “world class.”
Sonix has achieved an NPS score of 96 which is WORLD CLASS!! ????
The G2 Crowd Grid Report is a biannual report that highlights the leading solutions in the natural language processing field. G2 Crowd uses a scoring methodology that blends data from user reviews and a variety of other factors to highlight the best in class.
With a mobile phone, you’ll always be able to record video and audio whenever and wherever you are. It’s the fastest and easiest way to capture an interview or a spontaneous conversation.
Unfortunately, the sound quality on a mobile phone can be sub-optimal. This is problematic if you want to transcribe that interview as you may miss words and phrases.
So what can you do? Good news! There are several options and they don’t require you to carry around a full sound studio with you.
These three simple changes you can make a huge difference to your phone’s ability to capture high-quality sound.
1) Capture better audio
The mics in mobile phones aren’t studio-grade as you would expect, but you can take a few steps to maximize the quality of the incoming audio.
First, make sure you know where the mic is located. It is usually at the bottom of the phone where you speak.
Second, make sure that no mobile phone cases, fingers, or other stuff is in the way of these inputs when you are recording. You want a clear space between the mic and your subject.
Third, try your best to record in a quiet space. If there’s any way to reduce interfering sounds like wind noise or car traffic, do it. It will certainly help with the audio quality.
Lastly, make sure you mute the mobile phone or put it in airplane mode before recording. You don’t want notifcations or other apps interrupting your recording.
2) Tweak your mobile audio sound settings
Some automated transcription services provide an app to capture audio, but they don’t have the advanced audio quality features. If you want the best audio quality, then download an app that specializes in audio capture.
For iOS devices, you can download Voice Recorder. To adjust and optimize sounds settings you simply select the settings wheel in the bottom right.
For Android devices, you can download Titanium Recorder. To adjust the settings you simply select the menu button (three dots) and go to Settings.
3) Use a microphone
Using an external microphone when recording is the single most significant way to improve the quality of the sound your phone captures. The better the quality the audio, the better quality the transcription. If you’re serious about your videos and voice recording, you’ll need to invest in a microphone.
The most versatile microphone is a lavalier mic like this one: Rode smartLav+ Omnidirectional microphone. It works great for interviews and allows you to attach it to a shirt or hold it without being intrusive. If you primarily plan to save the sound of a person speaking, this lavalier mic is a great option.
Up until now, the only way a billing administrator could access Sonix invoices, update billing, and add/remove users was by being added as a full paid user. This doesn’t make sense since the billing administrator typically doesn’t need to transcribe, edit, or view any transcripts.
So…we added a new role to all Sonix Premium & Enterprise Plans. It’s called the Billing Administrator Role and it’s completely free.
The Billing Administrator CAN…
View account invoices
Update billing information
The Billing Administrator CANNOT….
Transcribe new files
Access any transcripts
You can add/manage a billing administrator to your Sonix account on this page: https://my.sonix.ai/account/billing. Note that you can only add one billing administrator per account.
Apple doesn’t make it easy to figure out how to download content from iTunes. If you are trying to download a podcast, it’s actually very easy. The steps below show you exactly what you need to do.
1. Go to iTunes and select the Podcasts menu item
2. Choose the podcast you want and click “Get”
3.Click on Library at the top / middle of iTunes
4. Click the 3 little buttons to the right of the podcast
5. Select “Show in Finder”.
iTunes automatically stores your download in Users > your username > Music > iTunes > iTunes Media > Podcasts
If you want to access it right away, then you can simply drag it onto your desktop. If you want to transcribe it, you can do that by simply dragging it and dropping into your Sonix Upload page: https://my.sonix.ai/upload
SAN FRANCISCO, CA—APRIL 10, 2019Sonix announced today that it has been nominated for Best Website in the 23rd Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.
Sonix is revolutionizing transcription and re-imagining how audio and video content is created and shared. By using artificial intelligence, natural language processing, and machine learning, Sonix makes content production and distribution, fast, easy, and affordable.
“Nominees like Sonix are setting the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the 13,000 entries we received this year.”
“Being recognized for all the work that we put into Sonix is truly rewarding”, said Jamie Sutherland, Co-Founder & CEO of Sonix, “At the end of the day, we want to make it fast and easy for storytellers to get their amazing stories told.”
Winners will be announced on Tuesday, April 23, 2019, and honored at a star-studded ceremony on Monday, May 13, 2019, at Cipriani on Wall Street in New York City.
Transcription is painful. Sonix is the most elegant way to transcribe, organize, and search your audio and video files. Audio and video transcription is now fast, accurate, simple, and affordable with Sonix.
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites, Video, Advertising, Media & PR, Apps, Mobile, and Voice, Social, Podcasts, and Games. Established in 1996, this year’s Webby Awards received nearly 13,000 entries from all 50 states and 70 countries worldwide. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: YouTube, WP Engine, EY, YouGov, Vitamin T, WNYC Studios, Fast Company, ESA, Product Hunt, and Social Media Week.
Now, you can better restrict access to individual files and folders.
Many users wanted to share transcripts with people outside their organization, but they didn’t want them to access their entire account; maybe an external editor or a client. That’s why created two new roles for our multi-user Premium and Enterprise customers: External Editor and External View Only.
It’s really easy to restrict certain users to files and folders as well. You can do that from the ACTIONS menu on your home page as shown below.
We recently spoke with Blake Oliver from the Cloud Accounting Podcast about some of things he’s done to build his listener base. He explains the importance of engagement and how that propelled their podcast. He also talks about having influential industry people on his podcast drove a lot of new listeners. And lastly, he speaks about how the Sonix Media Player DOUBLED his listener base overnight.
You can see the Sonix Media Player below in action. Note the sandwich icon on the top right of the player. If you click that you can quickly navigate to any part of the transcript!
Jamie: Hi, you’re here with Sonix and we’re talking to Blake Oliver today about his podcast and why he’s been able to double his listeners using the Sonix Media Player.
What is the Cloud Accounting Podcast about?
Blake: We are a weekly news update for accountants and bookkeepers who are interested in cloud accounting technology.
Jamie: I just got a couple of questions. The first one is how is your podcast going?
How is the Cloud Accounting Podcast going?
Blake: It’s going pretty well, I think we’re at something like 60 plus episodes now. So, in the current form, we’ve been doing it for a little over almost actually almost exactly a year. And it takes a while to get traction. Right. The first 50 episodes, I don’t know. You know, maybe a few hundred people were listening to each one of those. We’re in a niche right in the accounting world. But we just stuck with it and kept doing it and I think that’s what it takes. So, now we’re I think the last 4 episodes are a 1,000 listens each. So just onward and upward from there.
Jamie: Awesome. So what are your biggest challenges as it relates to podcasting?
What are the biggest challenges as it relates to podcasting?
Blake: So, initially it was just learning how to do it, because I do all the production. For something that wasn’t revenue generating for the first year I didn’t feel like going out and spending money on somebody to record it and produce it for me. And, you know, I’m kind of a stickler so I wanted to be able to pick which sections I’m going to cut and all that stuff.
How Blake learned how to create, produce and publish a podcast
Blake: I had to learn how to use the software–I use Adobe Audition. We use a tool called Zencaster to record the audio. You know, it took me like a solid day to figure out how to do an episode. And then I’ve got it down to a point where I can edit a 30 minute episode and post it in a couple of hours. So I just you know, we’ll do that on a Friday afternoon or evening with a beer or something like that.
Blake: Yeah. And the other challenge was figuring out the format. So we tried an interview style format and then we realized every podcast was doing that. And it got boring because if you had a bad guest, then you know the episode’s shit.
Blake: So, we decided we were gonna mix things up and do a weekly News Round-Up. And just sticking with that as our format I think has has really helped us grow the listener base because now they know what they’re going to get. And we’ve been really consistent about recording and and putting out an episode every week just trying to figure out the format and how to make it work. That was the biggest challenge. And now I think if we just keep doing it and we’re consistent with the quality, then hopefully we can grow to 10,000 thousand listeners.
Jamie: You’ve always been an entrepreneur and that’s almost like a pivot you created for your podcast. And I guess the question I have, with that, is as other podcasters look for listeners. What did you do to increase your listeners?
How did Blake grow and double his podcast listener base
Blake: Engagement is really huge. So, that’s that’s part of the reason we did the interviews in the first place. We figured, OK, if we interview somebody like Guy Pearson from Practice Ignition, who is known thought leader in the accounting world, then he’ll promote it and that’ll get us more listeners. So that that worked really well. But then we were having trouble keeping them because not every interview is going to be that good. And we were starting to run out of people to talk to.
Jamie: So you’re saying engagement was one or other things that you did to help grow your base from hundreds of listeners to thousands?
Using social media to grow the Cloud Accounting podcast listener base
Blake: Being active on a particular social media platform has been great. David and I have sort of keyed in on Twitter as being our best channel for this show, because I think the very quick rapid discourse on Twitter mirrors the way we like to handle stuff on the show. It’s very quick, like, here’s a news story that was important to accountants and we’ll talk about it for two to five minutes and then we’ll move on to the next one. So not these long, drawn out episodes that people are used to in our industry. They’re really boring.
Blake: And so then Twitter is great for that. So we will share out the stories that we talked about in every episode on Twitter throughout the week and say: “As discussed on the Cloud Accounting Podcast”, we created a handle for the podcast where people can go and link to the different services we’re streaming on. So that has been really helpful.
Engagement has been key to growing the listener base
Blake: And then engaging with different listeners. So listeners will tag us on Twitter with their thoughts as they listen to the episode and we will retweet those. We will comment on those. Even though our show isn’t live and it’s pre-recorded, we have a conversation throughout the week after the episode drops. And that gets people excited about it. They start talking about it. Our most loyal listeners, we will shout out to them on the show. That has been a really, really powerful tactic.
Jamie: Awesome. That makes a lot of sense.
Why Blake is inspired by Taylor Swift 🙂
Blake: So it’s funny because I heard a story about Taylor Swift when she was first starting out. Not that we’re ever gonna be as famous as she is. Right? But.
Jamie: You never know.
Blake: Yeah, well, maybe in the accounting world but apparently she responded to every single fan letter and engaged with everybody who was following her when she had a small following. And that built up that core loyal following that has become this massive following. So that’s what I think engagement can do.
Jamie: So you’re saying Taylor Swift is your role model?
Blake: Really? I think she’s probably everybody’s role model in a lot of ways. So.
Jamie: Right. Ok. More specific to Sonix. We know you use Sonix. Why do you transcribe your podcast?
How the Sonix media player helped doubled his podcast listener base
Blake: So this goes with getting the show out there for more people. I find that it’s hard to convince people to go into their podcast app, search for a podcast that they’ve never heard of, and then listen. It’s a big commitment. And so the idea with using Sonix was because you guys have this amazing web player. I can have every episode transcribed, clean it up, and then post it on my episode page for every episode shortly after it goes live.
Blake: And so that way, when people who aren’t subscribed to the podcast, they find it online. Not only do they see the show notes, but they see a full transcript right below the show notes and they can just click anywhere in the transcript to play that particular part.
Blake: And to give you an example on our most popular episode to date. We had a 1,092 unique listeners to the podcast who actually listened to the episode or downloaded the episode, but because we also transcribed it in Sonix, the Sonix player had 2,387 uniques. So, basically, twice as many people were reading the transcript and playing the audio on the Sonix player as were downloading in their podcast app.
How the Sonix media player has driven more loyal listeners
Blake: And I think that episode helped us get more loyal listeners. Of course, not everybody is going to go and then subscribe to the podcast. They might just come for that one particular story. But the fact that they were able to listen to us and not just read it on the episode page. My suspicion is that that’s what helped us grow our listener base.
Blake: After that we went from like 500 listeners on every episode to almost a 1,000 now.
Jamie: Sounds like the Sonix media player is helping from a discovery standpoint. So you’re saying it’s a little bit more challenging for a brand new listener to go through the regular channels of downloading your podcast through Apple or Google Play, but they can easily find you on your web site?
Attracting listeners that aren’t subscribed to a podcast app
Blake: Yeah, and I think one reason it helps in our niche is because accountants are often on their desktop computers or laptops. So like if they’re going to listen to the podcast, they’d have to go over their phone and find it. And that’s just friction right there.
Blake: Whereas if they found us through a Google search because they’re searching about Quickbooks, then they would just click play and oh, now it’s there. And they want to get straight to the Quickbooks stuff because that’s what they’re interested in. Accountants like to get straight to the point. They can just scroll through the transcript and then click on whatever they want to hear.
“The Sonix media player is awesome” 🙂
Blake: For me, the embedded web player is awesome. There’s transcription services out there, lots of them, but nobody has a web player that works as well as yours.