Education Why you should transcribe interviews when doing qualitative research

Qualitative research is used every single day across different industries, academic fields, medicine, and more. This type of research centers around societies, cultures, individuals, and language. For example, anthropologists may look at how cultures define adulthood to better understand their place in society and human behavior. A fashion brand may do qualitative research to better understand what customers want to wear or purchase.

One of the most important aspects of qualitative research is interviews. Interviews allow for information gathering, accurate timelines, and first-hand knowledge. When conducting these interviews, you want to preserve them so that you can revisit them when necessary, preserve the topic, and have a record of your sources. Records can be audio files, written transcripts, or both. Transcribing your research has a multitude of benefits which we will talk about throughout this article.

What is qualitative research?

When someone does qualitative research (or naturalistic research, as it is also known), they aren’t necessarily looking for hard data or concrete answers. Instead, they are exploring the topic to get a better understanding of the why. They want to know opinions, rituals, reasons, and more for specific topics or issues. Often, this leads to less structured ways to collect information, including focus groups, discussions, interviews, observations, and more. 

One example of qualitative research may be interviewing someone about their experiences during a world event. You may be able to identify how someone felt during a time of crisis, for example. You can use what they say to gain new insights.

Quantitative data, on the other hand, is all about the numbers. It uses specificity and statistics to provide results. Researchers are tightly controlled and use this to get concrete answers, establish facts, and reveal patterns in behavior. Typically, the sample population is much larger simply because the information doesn’t take as long to get – sometimes collection is automatic. 

It is impossible to study anyone in isolation – we live and work with people. Instead, it is best to study people in relation to their cultures, social units, upbringings, and more. 

Qualitative research protocols

Due to the fact that qualitative research is so different from traditional research, some people have found fault with it. It typically isn’t judged by the same standards as quantitative research – but that doesn’t mean that there aren’t similar protocols. Including:

  • Context: Researchers need to keep track of and report all of their methods, results, and conclusions. They should also record context, including date, time, and purpose.
  • Credibility: In order to establish (and maintain) credibility, researchers need to report any and all information. This can include (but isn’t limited to) biases.
  • Intellectual Integrity: Researched need to seek out negative cases that contradicts their own findings.
  • Transferability: All findings cannot be generalized to other situations. Researchers need to report them in a way that allows contextualization by others.
  • Dependability: All processes and findings need to be examined by a peer reviewer or auditor.
  • Confirmability: All records and documents used during research need to be preserved – including any interviews.

All records need to be accurate. Qualitative researchers should keep thorough, accurate records to help maintain credibility and integrity. One of the best ways to do this is to create written transcriptions that are easy to search and use into the future.

Why transcribe your qualitative research interviews?

Research is difficult to do – but if it isn’t accurate, documented, and preserved for criticism and future use, it is useless. When your research uses interviews, they need to be maintained. That is why recording your interviews can help you on multiple levels. Why should you transcribe your qualitative research?

1. Get a written record of your research

When you have a written record of research, you have more options to analyze, store, and share your data. Sometimes, we get more out of reading the particular words someone says than we do just hearing them. From a research perspective, storing text uses less memory than audio, and it is easier to disseminate and send to people. If you need to share information with participants, researchers, and auditors, there is no easier option.

Written transcripts also tend to be more accessible – people can use search functionality, highlight sections, and translate the documents. You never know who will need to read your research, so it is best to be prepared ahead of time.

2. Save time with transcriptions

Research is a time-consuming process that can be stressful, complex, and even confusing. To relieve some of those symptoms, you should find all the ways to save time that you can. Having a digital, typed, searchable transcription of your interview will help you immensely. You won’t have to skip around the audio track, create snippets, listen to minutes’ of audio to find meaning. Instead, you can easily search for specific terms, times, or quotes.

When you record an interview, you also don’t have to worry about taking notes. You can be focused on your interview subject, which will allow them to feel more at ease. You will get better results and deeper insights when you don’t have to look at your laptop or a piece of paper.

3. Keep your research accurate

When you make a transcript, you are able to focus on the facts. You don’t have to worry about what you wrote down or worry if you are misremembering something. You will be able to perfectly recall all aspects of the interview. This will help you to stay accurate and adhere to standard qualitative research protocols. 

Even better, you will be able to cut-and-paste quotes for accuracy, prove your point more concisely, and provide context for your findings.

You can even mark up a copy of the transcript with your own thoughts, conclusions, and highlight gaps in your research!

Spend your time on researching – not transcribing! ⏱

How to transcribe your interview

Instead of spending your precious time listening to recordings, searching for specific clips, and fiddling with audio – do more research or take a break. When you transcribe your interview, you get back critical hours of time. Choose a transcription service that will help you to accurately transcribe your research interviews. There are many companies out there, so you want to look for one that has a good reputation, has additional features that you can use, and offers optimized accuracy.

Top-rated transcription services for research interviews

When you choose a transcription service to use for any of your interviews – research based or not – it should be one that doesn’t add any complexity to the research process. Look for a transcription service that makes everything easier.  

No two transcription services are the same, but they all work in a similar manner. You will have to take audio and submit it. Then, the software or transcriptionist will transcribe your file. From there, you will receive the transcription in an email. It is all fairly simple and only takes a few seconds of your time.

Accuracy of automated transcription is important. Sonix has been independently reviewed as the most accurate automated transcription software.

Want to transcribe your research interviews quickly?

If you are ready to get started, save time, increase accuracy, and make your life easier – you need to start transcribing your interviews. You can start with an automated transcription service like Sonix. This will make your research more accessible, help to prove your findings, and ensure your focus is solely on your research.

Good luck!

Education How to record and convert a GoToMeeting to text

The trend to increased use of video conferencing tools like, Google Hangout, Zoom, Skype or GoToMeeting continues. And the impact of Coronavirus which is occurring as we write this article has just accelerated this trend. With the rise of these video meetings, there is an increase need to record and convert the meetings to text. Transcribing a meeting can help with action items as well as keep everyone on the same page should they need to go back to the meeting to verify something.

What is GoToMeeting?

GoToMeeting is a web-conferencing software that allows users to meet online through a computer. GoToMeeting is typically used in a professional setting but can be used for personal use.

Why transcribe a GoToMeeting recording?

Note-taking can be an arduous task. Not only that it’s hard to stay fully focused on the meeting when you are trying to take notes. If you record your GoToMeeting and convert the meeting to text, these problems go away. You can concentrate on being present at the meeting and once you have the transcript you have a resource with all the action items and conversations in one place. Also, you can search the transcript to pinpoint key parts of the meeting. This is particulary useful if you are trying to isolate key themes across meetings.

8 steps to record and convert your GoToMeeting to text

1. Open GoToMeeting

Open the GoToMeeting software. If you don’t have an account, GoToMeeting offers a 15 days free trial:

2. Create a meeting

Log in to your GoToMeeting account, click on “Meetings” and then click “Create a meeting”. You can invite participants by clicking “People” and adding participants. Note that anyone who receives the share link will be able to join the meeting.

3. Record GoToMeeting

Click the “Record” button in the top left of your screen. Participants will be notified that the meeting is going to be recorded. 

4. End the GoToMeeting

Once your meeting has finished, click the “End meeting”. The meeting’s recording will be automatically be stored in your account under “Meetings”.

5. Download your GoToMeeting’s recording

Click on to “Meetings” and click “History”. Select the meeting you want to convert to text and click “Download” and save your file on your desktop.

6. Convert your GoToMeeting to text

Open your Sonix account. If you don’t have a Sonix account, you can create one here in less than 10 seconds: Click “Upload” and “Select file from my computer and select the GoToMeeting meeting. Sonix will automatically convert your GoToMeeting to text in less than 5 minutes.

7. Proofread & share

With your transcript you can edit, highlight parts, and share with your teammates. Keep everyone on the same page and share action items in seconds. 

That’s it! It’s fast and easy to record and convert a GoToMeeting to text. Good luck!

Education How to record and convert a Skype call to text

The number of people working from home has been increasing for the past decade and the latest pandemic (COVID-19) has accelerated that change. Those that are working remote turn to web conferencing tools to stay connected and convert those meetings to text to help keep everyone on the same page.

What is Skype?

Skype is one of the most well known web conferencing applications. Skype allows video conference calls, instant messaging services across all devices including laptops, tablets, and mobile devices.

Why convert a Skype call to text?

One of the best ways to increase productivity is to take proper notes and action items. By recording your Skype meeting and then converting it to text, you’ll have a full transcript of everything that was said. This can easily done with automated transcription software like Sonix. Sonix can transcribe your Skype call to text in minutes. Another reason to convert a Skype call to text is that you can easily search by word to find specific information and action items. Not only that you can easily share the transcript with other members of your team.

Seven easy steps to record and convert a Skype call to text

1. Login to Skype

Click the “Login” button at the top-right corner of Skype’s Homepage. If you don’t have a Skype account you can click on “New on Skype? Register” to register for a free account.

2. Create a meeting on Skype

Inside Skype, click the “Meeting now” button in the left navigation bar. You can invite participants to the meeting using the sharing link. Note that anyone you share that link with will be able to join the meeting.

3. Record your Skype call

Click the “Start recording” button at the bottom-left corner of your meeting page. Note that a  small banner will pop up that lets each participant know that the call is being recorded.

4. End the Skype meeting

Once your call has finished, your recording will be automatically added to your chat thread. This chat thread is accessible and downloadable by all the participants on your call.

5. Download Skype call

Click on three dots at the top-right corner of your recording and select “Save as…”. Insert a name for your call and then download an .mp4 file of the meeting.

6. Convert your Skype call to text

Open up Sonix. If you don’t have a Sonix account, you can create one here: Click “Upload” and then “Select file from your computer” and locate the call you just downloaded from Skype then click “Transcribe”.

7. Edit and share

Sonix will convert your Skype call to text in a few minutes. You can edit, highlight, and polish bits of the automated transcript and share with your team.

That’s it. It’s really easy to record and convert your Skype call to text in a matter of minutes. Increase productivity and keep your team on the same page all the time!

Education How to record and convert a Zoom meeting to text

Across the globe, more and more people are turning to web conferencing applications like Zoom as they are forced to stay at home as a result of the coronavirus outbreak.  These are incredibly challenging times but thankfully these tools are making things a little bit easier.

There are a number of video conferencing tools to help keep you connected with co-workers, family, and friends like Skype, Zoom and GoToMeeting. Converting those meetings to text is helpful for a number of reasons. 

This article describes how to record a Zoom meeting and have it converted to text automatically in any language including Spanish, French, German, and Chinese.

What is Zoom?

Zoom is a video and web conferencing software that allows users to connect in one central location over video. Participants can share their screens and collaborate with anyone else is in the meeting. 

Why convert a Zoom meeting to text?

Keeping track of everything that is said and every decision that is made on a conference call is next to impossible. When you record a Zoom meeting along with automatic transcription software like Sonix you can convert audio to text, so you get a complete and accurate record of everything that was said in the meeting. 

It is essentially like having a live note-taker. This makes it much easier for each participant to contribute to the call rather than getting distracted by jotting down action items and notes. Having an automated transcript also speeds up the distribution of the action items to your team as well as maintaining an accurate log of what was said so you can always go back and verify any areas where team members weren’t sure.

Once you have transcripts of your meetings it’s easy to create training tools, webinars, company-wide emails, and even press releases. And lastly, once you have all your meetings centrally stored and transcribed, it’s fast & easy to perform keyword searches on hundreds of meetings and videos. This is particularly great if you are trying to identify key themes or find decisions or action items across numerous calls.

7 easy steps to record and convert a Zoom meeting to text

1. Open your Zoom account

Open Zoom. If you don’t have a Zoom account, you can set one up for free at

2. Click on ‘Schedule a meeting’

Click “Schedule a meeting” and enter the details of the meeting (topic, description, date, time, duration, and time zone)

3. Enable “record meeting”

Scroll down to “Meeting Options” and select “Record the meeting automatically”. With a free account you’ll only be able to record locally. With a paid account you have the option to store the recordings in the cloud which frees up space on your computer.

Once you have that selected, be sure to click “Save”.

4. Start the meeting

When you are ready to meet log into your account and click on “Meetings” in the left navigation. Locate your meeting and click “Start”

4. Convert and save

Zoom will automatically convert the recording to an audio file and by default will place the file into one of the following folders depending on your operating system.

PC: C:\Users\User Name\Documents\Zoom,

Mac: /Users/User Name/Documents/Zoom

5. Create Sonix account

If you already have a Sonix account, you can skip this step. If you don’t have an account you can sign up to Sonix here:

6. Convert your Zoom meeting to text

In Sonix, click “Upload” and then locate and select your Zoom meeting. Sonix will convert your Zoom meeting to text in less than 5 minutes.

7. Edit & share

Sonix has a built-in editor for you to make notes, edit, and highlight key sections of the transcript. Once you’re happy with it click “Share” to share it with your colleagues.

That’s it! It’s super easy to record and convert a Zoom meeting to text. Good luck!

Education Convert Vimeo video to text

There are many reasons why you’d want to convert a Vimeo video to text. The good news is that converting a Vimeo video to text is really easy.

So how do you get a full text transcript of a Vimeo video quickly? All you have to do is copy & paste the Vimeo video link into Sonix and you’ll have a full transcript in less than 5 minutes.

Education Read-aloud stories with follow-along transcripts: Hello, fire truck!

The full transcript highlights as you read along. Follow along with the highlights as the book is read to improve your reading!

Click the player below to watch Reid A. Long (the reading puppet) read a story out loud.

Reid A. Long stories | Hello, fire truck! transcript powered by Sonix—the best automated transcription service in 2020. Easily convert your video to text with Sonix.

Reid A. Long stories | Hello, fire truck! was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may contain errors. Sonix is the best way to convert your video to text. Our automated transcription algorithms works with many of the popular video file formats.

Reid A. Long:
Hi, my name is Reid A. Long and I love to read stories. Are you ready to read?

Reid A. Long:
Hello fire truck. Look, smoke and flames, fluff is in trouble. Call 9-1-1. Quick on the double.

Reid A. Long:
Sirens and lights say out of my way. Firefighters race to help save the day. Hello, fire truck.

Reid A. Long:
The truck is red and shiny and bright. The team is brave and ready to fight.

Reid A. Long:
Hurry, hurry. The fire is growing. Hoses and pumps get water flowing.

Reid A. Long:
Rescue ladders climb higher and higher. No fluff is down safe from the fire.

Reid A. Long:
The fire is out. The crew packs the gear tired and dirty. They wave as we cheer. Goodbye, fire truck.

Quickly and accurately convert video to text with Sonix.

Sonix uses cutting-edge artificial intelligence to convert your mp4 files to text.

Thousands of documentary filmmakers and journalists use Sonix to convert mp4 file to srt or vtt to make their media content more accessible to the viewing public.

Sonix is the best online video transcription software in 2020—it’s fast, easy, and affordable.

If you are looking for a great way to convert your mp4 to text, try Sonix today.

Education How to automatically transcribe podcasts

Manually transcribing podcasts is awful. Plain and simple. And it can take an awful lot of time  especially if you have episodes that are over an hour long. If you have guests on your podcast then you’ll have to deal with multiple speakers which makes things even harder. 

Good news, you can save yourself all the hassle by automatically transcribing your podcast. And once you have a full transcript you can easily repurpose that content to reach new listeners.

Why Should You Transcribe Your Podcast?

The number one reason is because Google and other search engines can crawl text much, much better than they can crawl audio. Having transcripts alongside your podcast allows search engines to index your podcast for better search rankings and in turn improve your ability to get found. Not only that, repurposing these transcripts can provide an added boost.

Your episode’s transcript has a ton of shareable content. When you convert your transcript into shareable posts for Twitter, Facebook, and Instagram you increase the likelihood of your podcast getting discovered. And with enough exposure, these social media posts will turn into new regular listeners.

Below are four ways you can use a podcast transcript to improve discoverability of your podcast.

  1. Social Media: Taking a snippet from your show and giving listeners a little taste is a great way to attract people to your podcast. Share key quotes on Twitter, Instagram, LinkedIn and Facebook.
  2. Show Notes: Providing a summary of your show and the ability to skip to certain parts makes it easy for listeners to find their favorite part.
  3. Blog Posts: You can actually turn entire shows into full blog articles. This makes it consumable for people that want to read rather than listen.
  4. Website Optimization: Simply putting your transcript on your web site will Improve discoverability.

All these things (blog articles, show notes, and social posts) will increase your chances of being found online. Yes, it takes a little extra work, but you’ve already done the hard part of creating an amazing show. Why not put in the extra effort to help your show reach more listeners.

In addition to getting more listeners, your content is now more accessible for those that are hard of hearing. 

How to Automatically Transcribe Your Podcast

Automated transcription makes transcription fast and easy. Sure there is a little clean up required but given all the benefits of transcripts, it’s a small price to pay.

Here are the four steps: 

  1. Login to your Sonix account
  2. Click upload and choose your podcast audio file
  3. Edit any areas that need some polish
  4. Export your transcript

That’s it! That’s how you can automatically transcribe your podcasts. Now you can leverage your transcript in as many ways as you want to drive more listeners.

Did you know? How to record a perfect tape sync

A common viewpoint when conducting tape syncs is that you should focus on the sound quality of the interview, not the content. This is completely true. Leave the content to the person that hired you and make sure you are laser-focused on how to record the perfect tape sync.

Below are 8 things you should do to make sure your tape sync is perfect.

1. Chat with the person that hired you for the tape sync

  • Who are you going to be recording and is there anything you should know about them?
  • What file format do they want the recording? (Wav is standard, but there are several types, so make sure you confirm which it is).
  • Where is the interview (outside or inside?). This makes a difference for sound quality.
  • When do you start rolling?
  • How much are they paying? Most radio shows pay around $100-$150 for standard tape syncs.

2. Double check your equipment

  • Ensure you have a good quality external microphone and a recorder.
  • Don’t use the built-in mic on your recorder. It doesn’t sound as good.
  • Use a foam windscreen on your mic if you record inside.
  • Use a fluffy mic (think Don King hair) if you are recording outside.
  • Clear out the memory card in your recorder.
  • Make sure you have extra batteries.
  • Pack headphones.
  • Double check all your equipment to make sure it works.

3. Scout out the recording environment

  • Get there 15 minutes early to get set up and find the quietest place to record.
  • Make sure you avoid areas where you can hear sounds like an air conditioner or heater, traffic noise, barking dog, ticking clock.
  • If there is background noise, see if you can fix it (eg. unplug refrigerator).

4. Check your levels

  • Have your interviewee speak into the mic so you can get an idea of how loudly they speak. “What did you have for breakfast?” is a good question to ask.
  • Ideally you have their levels around -12 (give or take 6db).

5. Get close and personal

  • Your mic should be about 4-5 inches away from your interviewees mouth. You should also place it slightly off center so that the “p” pops aren’t captured.
  • Get in a comfortable position. If you are holding a mic, you’ll need to find a way to rest your arm like a table or a chair.
  • If you need to shuffle around to get comfortable, try to do it during the interview questions so you don’t disrupt your interviewees responses.

6. Dealing with background noise

  • If you hear background noise, you’ll need to interrupt and likely repeat whatever questions were affected.
  • Let the interview know before you start that you’ll likely have to interrupt and redo questions for background noise.

7. Record room tone

8. Don’t mess with the file; just send it

  • It might be tempting to fix a recording where you know there are issues (levels or “p” pops), but don’t do it.
  • Making small edits makes it harder for the producer to sync the interview. It’s better to just let them know where you know there may be issues.

That’s it. If you follow these 8 points, you’ll be well on your way to record a perfect tape sync. Remember it’s always great if you can get the file to the producer on the same day it’s recorded. There are many ways to transfer files. Good luck!

Did you know? Top 7 reasons you should transcribe your lectures

When you want to teach, you don’t do it for the money or for the basic need of having a job. Instead, you do it because you want to share your knowledge and passion for whatever it is that you teach. As a teacher, you need to ensure that each student connects with the material, understands it, and meets your expectations (and their own).

Research has shown that a traditional classroom setting has presented challenges for professors and students alike – no matter their size or the students inside of them. When your classroom has different kinds of learners, whether they are international students, have learning limitations, or need special types of instruction, there is often a need for additional support.

Technology can help with these classroom challenges. When used properly, it can improve your teaching style, ensure students get the most out of your lectures, and keep people engaged. One of the simplest ways to do this is by transcribing your lectures. By transcribing your lectures with software like Sonix, you will be able to support different learning styles.

Reason #1: Transcribing lectures is easy and affordable

Modern technology gives you unprecedented opportunities to reach your students both inside and outside of the classroom. Whether you use videos and podcasts to help visual learners and to break up class time or give virtual tours of important locations with Google Cardboard, sometimes showing rather than telling is much easier.

When compared to other pieces of technology that help in the classroom, transcribing lectures is one of the simplest, but most effective ways to have an impact on your students. No matter if you are teaching in a traditional classroom or you provide video lectures, transcription is something that you should consider.

Reason #2: Transcribed lectures are better than student note-taking

Many students learn when they can interact with the material in a different way. Transcriptions can help with note taking, studying for exams, and being more attentive in class. They will be able to highlight or underline important parts and add their own information. 

When they interact more closely with the material, students learn better. They are able to fill in knowledge gaps and have all of the information without missing something as they scramble to take their own notes. Even better, it will help make meetings with you and classroom discussions more effective.

Reason #3: Transcripts provide a full summary of the lecture

Attention spans are just different today, which is why we need to change how we teach. Most fully-grown adults can only focus on something for 20 minutes. Think about how long your class is – most are 50 minutes or 90 minutes, making it difficult for people to focus. Transcription can help to keep students more attentive.

In addition, it can help them to read over material that they may have missed when their minds wandered. This will help their grades and keep those questions that were already covered to a minimum. 

Reason #4: Increase student accessibility

Hard of hearing students are making up a larger portion of the post-secondary student body every year. Transcribing your lectures can help to keep higher education accessible for these students. It can also help those teachers who do not have a voice that projects easily or those who teach in larger classrooms.

Additionally, it can help with international students who may not speak English as their first language. Foreign language students can use the transcription to translate the lecture, take notes, and even improve their English understanding.

For more information on accessibility you can go here:

Reason #5: Create alternative learning options

For too long, we’ve been teaching to the middle and hoping that all of our students meet us in the middle. The truth is that they haven’t been doing that. Not every student learns the same way, and we’ve been penalizing them for not meeting us when we need to meet them.

Lecture transcriptions can help students who are of different learning styles. Additionally, it can help to provide new ways to study or collect information, which can help those students who may not come from traditional learning backgrounds.

Reason #6: Save time and use extra time more effectively

Let’s be honest, you don’t get paid enough for the hours that you put into your work. How many times have you had to repeat yourself in a lecture? How about stopping to let people catch up to you in your notes? How many times have you had people come to office hours, only to repeat yourself?

By offering a transcription, you can save time on all of these fronts. You won’t have to spend your own time after class typing up an outline to give to students who weren’t there or who need additional support. This will make your interactions with students more effective.

Additionally, you can save these transcriptions so that you can improve your lectures, make quizzes and tests, and track how far you’ve gotten on a specific topic.

Reason #7: Use lecture transcripts to identify areas of improvement

We all want to be better at our jobs. Transcription can help you do that – once you’ve looked at the transcription, look for areas where you can improve. When you see the words you speak, you will notice areas where you stumble, provide too much information, provide not enough information, and when you repeat yourself. 

Students do not want bad teachers, and they will flock to those that they think are better. This will help you on your journey to tenure, make your lessons more popular, and ensure you continued employment. 

Even better, you will benefit your school. Transcriptions can improve class performance, which makes a school more appealing to future students. By providing your transcriptions online, you may attract potential students to your school.

There you have it. The top 7 reasons why you should transcribe your lectures. If this article has helped you understand why it’s worthwhile, the following will help you understand the how to create lecture transcripts in two easy steps.

How do I transcribe my lectures?

STEP 1: Capture recordings of your lectures

The first thing you need to do is find a way to get a good audio recording of your lecture. There are many different ways to do this and plenty of tools available. Most people will use a stationary recorder, but there are some limits here. You can use your phone, but you will need to stay close enough to it that it will pick up your words. If you tend to move, you may want to use a headset or a small lapel recorder that will stay with you. You will probably have some difficulties at first, so you may want to try before you are in front of a class.

Some colleges and universities have equipment that you can rent or use. You can talk to your tech department to see what they can help you with. You want to reduce background noise, position the equipment in the proper place, and stay hydrated. The recordings will pick up on any noises that you make like sniffing, coughing, or chewing gum. 

STEP 2: Create lecture transcripts

You need to create the transcription. There are several options for this as well. You can use a teaching assistant or hire a student to transcribe the lecture – but you will need to check their quality. Another option is to use automated transcription software like Sonix. This is often faster and makes it easy to get your lecture up before your next class. Another option is to outsource the task.

Transcription can change the way that you teach and the way your students learn. It takes some effort at the start, but eventually will become an easy step in your day.

Did you know? Top 8 reasons to transcribe your podcasts

You’ve worked hard to create a podcast. Your content is unique, enlightening, and informative. Why wouldn’t you want to make your content as sharable as possible? You should by transcribing your podcasts!

If you’re reading this, you’re considering transcribing your podcasts. But that would be another step in production on top of all the other work you do. You’re not willing to take it on “just because.” If we said you could reach a bigger audience, would that convince you to transcribe your podcasts? How about if we said you could improve your listeners’ user experience? 

What if we said there was a total of eight reasons why you should start transcribing your podcasts right away? 

Well…that’s exactly what we’re saying. Here are the eight reasons why you need to transcribe your podcasts:

Reason #1: Converting your podcasts to text is really simple

The underlying reason to transcribe all your podcasts is because there’s really no drawback to doing it. Sonix has built the world’s first speech to text editor. Just upload your podcast’s mp3 file and Sonix will quickly transcribe the podcast to text. With affordable transcription services such as Sonix and plenty of help out there to get it done, transcription can be as simple as giving the right person the “green light.”

The simplicity of episode transcription is truly mind boggling next to the advantages it brings. Keep reading to see exactly how good this one, simple act can really be for your project.

Reason #2: Improved listener experience with a transcribed podcast

Your listeners (or, for online purposes, “users”) are the reason why you’re doing this podcast in the first place. You want more listeners, and you want them to get something out of your content.

Every user has their own preference for consuming content. Providing text transcripts of the ready-made content is the secret to tap into the audience who wants to read instead of listen, or even read and get deeper into your content to better understand it while they listen.

Reason #3: Let your users skip around in your podcast by clicking on the transcript

This one goes hand-in-hand with the previous reason. Podcasts are great for listening to in the background while working out, driving, and doing other on-the-go things. For the person looking for the visual aid, however, or the user who scrolls through articles when headphones aren’t an option, you can still get your message out loud and clear to this audience.

Publishing your episodes with a listen option next to a text article spreads your content out across a more attractive layout that will be accessible to every user. Best of all, when users look for a specific topic you touch on in a longer episode, a transcript gives them the option to search and jump ahead.

Reason #4: Speed up your podcast production process

You spend time thinking up topics, interviewing people, drafting commentary and recording and producing your podcast. If you work at a radio station or a podcast studio, you’ll want to transcribe your radio show or podcast. That way, you don’t have time to write extra content, but you want that SEO lift from regular updates to the website and fresh text on the page. 

Podcast transcripts give you the easiest written content without having to write blogs on top of podcast production. Just publish your transcripts on the blog with a link to the podcast recording, and that’s an immediate check off your list.

From content planning to performance measurements, transcripts also help you keep better record of what you’ve talked about and how each topic has performed.

Reason #5: Improve your podcast’s SEO performance

There could be thousands or even hundreds of thousands of users out there looking for the topics you discuss. If they can’t find it, however, your content has failed its purpose.

“Findability” is the concept of making sure the value-added content you produce can be discovered easily by those who are searching for the answers or information you provide. Search engines are going to crawl a transcript word-for-word, not an audio or video file.

According to American Life, inbound traffic by search on their website increased by almost 7% with the simple addition of an audio transcript page. 

Reason #6: Improve your podcast’s web accessibility

Beyond the basic pillars of good SEO, podcast transcripts also get your information to audiences with limitations on what kinds of content they can consume. This includes deaf or hard-of-hearing users and even those with ADD or other disorders who struggle to listen to a podcast and take away its key messages.

For more information about why accessibility is important on the web, please check out

Reason #7: Share your podcast on social media in seconds

They say that imitation is the greatest compliment. In the 21st century, now the greatest compliment is sharing. 

You want more people to share your content so you can reach other people just like the users who shared. It’s how your content snowballs and how you create your “tribe” or niche. Getting your podcast shared is the ultimate achievement, and it relies on you having written transcripts so users can share the specific part of your episode that called their attention.

Reason #8: Make your podcast content more discoverable by listeners worldwide

Podcasts already cross borders anywhere that there’s internet. To cross into audiences of other languages, however, you need to have transcripts of your episodes so users can employ in-browser and manual online translation tools to access your content.

Audio and video content are the chosen medium online today. For example, 88% of users spend more time on a website with video than they do on a website without.

However, the written word is still an essential tool for your content to do its job: communicate.

Content can be easily extracted from audio transcripts and converted into killer blogs and resources by way of transcripts. Those resources can include gated offers, member-only materials, training products and more. If all you’re doing is recording and uploading your podcasts without providing a transcript of the material, you’re missing out on what your content could really do.

This one, simple strategy can get you these eight benefits above.

Believe us—marketing and content creation is rarely this simple. But today, you have the chance to kill eight birds with one stone. Start transcribing your podcasts right away, and you will enjoy all these benefits and more.