Full Transcript: How to scale a podcast to 1 million downloads – Eric Siu

Full Transcript: How to scale a podcast to 1 million downloads – Eric Siu

: Today we are going to talk about how you can scale a podcast to one million downloads and beyond. If you like entrepreneurial and marketing content, just keep watching the video and hopefully subscribe.

: So let's talk about it. A lot of people are talking about podcasts more and more and the fact of the matter is podcasting is great because you get to have a 100 percent of the listener's attention. For the most part. Unless you're like you're really ADD like me, sometimes you start to, you know, you just, sometimes you start to think about other things.

: With Growth Everywhere which is my first podcast I've been doing that one for over four years. You know, we broke one million downloads, you know, over four years. But the other podcast that I'm doing, Marketing School, we broke 1 million downloads in about four months or so. Okay. And it's been about a year or so, I think we've broke about 5, maybe 5.5 million downloads. So you know, we've gone over to seven figure mark and these are some of the lessons I want to talk to you about in terms of how you can actually get a podcast to that seven figure mark and beyond. Because if you're able to do so, you can make a lot of money advertising, pushing your own product, whatever it is. You're building that audience and you're building the audience of people that like you.

: So here's how you can do it.

: Number one: make sure that you're consistent. You have to be consistent. It's like watching a TV show, right. You know when a TV show is going to pop up your favorite show. Game of Thrones for example. All the people that go crazy about Game of Thrones. "OH MY GOD IT'S SUNDAY. GAME OF THRONES." Right? So you want to be consistent like that. Game of Thrones. You have to be predictable. You can't just release one show and then wait two months and release another one, right? It doesn't work like that. If you're going to do weekly, do weekly. If you're gonna do daily, do daily. But the secret is being consistent. That's number one secret. It's not really a secret at all but just people don't want to put in the work, right? Number one: be consistent.

: Number two: make sure that the… that you have a unique spin on what you're doing. So what do I mean by that? So for example the Marketing School podcast that I do, I do it with my co-host Neil Patel and it's both of us at the same time and we do it every single day. And that is a freaking grind. Most people aren't willing to do it every single day. That's going to set us apart. And the fact of the matter is both with his travel schedule mixed with mine, it's a nightmare when it comes to planning. But guess what. We make it happen. We don't cry about it. Right. So that's one way to go about it. That's a unique spin. John Lee Dumas, Entrepreneur on Fire does it every single day. The way he does it, he batches seven interviews on a Tuesday. Man he's blasted by the end of a Tuesday. But guess what? He gets it done, doesn't cry about it, right.

: So just think about a unique spin that you can put out. There's so many different shows that I listen to out there and I listen to them because they have a unique spin or the content that they're talking about is really unique. So think about what you can do. Just, you know, it's not because you… it's not because people particularly like you, it's because they like the content that you're putting out. So I don't want to be a Debbie Downer but just think about how you can add value for the person, just like the fact that you're watching this right now. It's what are you going to get out of it. Right.

: The audio quality makes a big difference because it's just like watching a video like this. Nowadays people can get, can do good video. Like your camera can do a good job with video. People are getting the, you know, these DSLRs. Video is table stakes for a platform like this, right. But look at this. I'm wearing a, I'm wearing a mic right now because I know that not a lot of people are going to invest in having a good mic, good sound quality. You have that good sound quality, you're going to be above, you know, a ton of people.

: Now with podcasting, you should have good sound quality. Now what I'll say is this. With growth everywhere, over the first four years, we, you know, we have fast the sound quality. Okay. We kind of just plug in a Blue Yeti into a USB kind of plug. But now we have a mixer to, you know, make things sound better. Now, you know, with Marketing School as well, we… Actually last Saturday we went into a recording studio, we cranked out 40 episodes. 8:30 to 12:30. My God we just went through it. And you know, that's what it takes. You have to figure out how you can make yourself stand apart from other people.

: Okay. Promotion is really important and here's an easy way to do it. When you are hosting your podcast. If you host them on the host that we host on which is called Libsyn. That's L I B S Y N. Libsyn will allow you to publish to your Twitter, your YouTube, your LinkedIn, your SoundCloud, your YouTube at the same time. You can publish a bunch of your other channels at the same time.

: I'll tell you, our YouTube channel, now we're starting to do videos but the fact that we've got to 4000 subscribers without really having much video content, it's because of the audio content we kept pushing out, right. So that got us in the… that got us kickstarted and it's just good to be on different platforms out there, you know. I'm sure you have followers on Twitter. I'm sure you have some on Facebook as well. Make sure that you're pushing out there.

: Now the fifth tip that I'll give you. The fifth and final tip for right now is make sure that you have some kind of shownotes going on too, right. Shownotes are strong because people can see what you're talking about. Don't be lazy about the shownotes. In fact when I did Growth Everywhere for the first year, I did all the shownotes myself. Each podcast took me six hours. I went through it, right. If you don't want to do it, you can hire, you can hire shownotes people. There is a ton of shownotes people out there. I think there's a guy called The Show Notes Guy. Right. So if you want to invest the money, you don't have time for it, pay for that time. That's the highest leverage thing that you can do.

: So those five things should help you, put you on the path to getting seven figure downloads and beyond. And I certainly don't think I've done anything special. I think it's just because I stuck with these five rules that got me to one billion downloads and beyond and I think you can do it too. So if you like videos like this just hit subscribe and we'll see you in the next one.

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