Full Transcript: School of Podcasting – The Question Most Podcasters Forget to Ask Before Starting – And They Wish They Had

Full Transcript: School of Podcasting – The Question Most Podcasters Forget to Ask Before Starting – And They Wish They Had

: Today, on episode number 614 of the School of Podcasting, I'm gonna tell you the one question that every new podcaster needs to answer before they press record, and it's not why we hear the difference between minus-14 and minus-16 LUFS. I share my thoughts on sponsorship markets, and if you need royalty-free music of any length, I've got a tool for that, thanks to Steve Stewart. Hit it, ladies!

: The School of Podcasting, with Dave Jackson.

: Podcasting ince 2005, I am your award-winning personal podcast coach, Dave Jackson, thanking you so much for tuning in. If you are new to the show, thank you, first of all, for showing up. I really appreciate it.

: Here's what we typically do here. I help you massage your message. I hope you tackle the technology. I help you face your fears, and I help you flatten that learning curve of podcasting. My website is SchoolofPodcasting.com. Use the coupon code: LISTENER, when you go to SchoolofPodcasting.com/start, and you can save on either a monthly, or yearly subscription. There are other ways to work with me simply go to SchoolofPodcasting.com/workwithme, and you can read about those there.

Today, I gotta tell you, I love my audience, and I know right now, I'm just talking to you, but there are times when I'm like, "Uh, I'm not sure what I'm gonna talk about on an episode," and somebody will send a question. I'm like, "That would be a great episode!"

: Last week, if you missed it, I interviewed Monica Rivera from the YOU WANNA DO WHAT?! podcast, and I showed her growth, from episode zero to episode 40, and I got a lot of really good feedback on that, so I appreciate you listening to that. You can check that out at SchoolofPodcasting.com/613.

This particular question ties in very nicely with that. We're gonna talk about starting a podcast, and really the question is to podcast or not to podcast? That is the question. I'm gonna talk about three questions. Now, I ask a lot of questions when I get a client, but these are three, and there's a new one that I now add that I think is probably more important than the first two.

: I got this email from Tyler Primavera, and he asked me, he says, "I discovered your School of Podcasting, and Ask the Podcast Coach shows, and I really appreciate them. I'm slowly working my way through them."

: So, here again, when people find your show, if they like it, they will go back, and download your back catalog. I say that all the time, and that's why. Then, he even says, "I'm sorry to hear about Bernie, the cat." If you are new to the show, I used to have a cat, who would come in, and interrupt the podcast on a regular basis. Bernie has gone to the big litter box in the sky.

: He says, "I really wanna start a podcast in veterinarian school." He says, "I'm starting in the fall," so, congrats on that. He says, "But I'm afraid of the time commitment. I really think podcasting is a great idea … " He wrote an in-depth article about this, and I'll have links out the show notes at SchoolofPodcasting.com/614, or you could check out his website, healthyvetstudent.WordPress.com. And he says, "But, again, I am afraid of the commitment. How do I decide to podcast or not?" And he says, "Thank you for your time, Tyler."

The first thing I'm gonna ask you is why do you wanna podcast? Because, if you can't answer that question, then please don't spend a dime on any equipment. You need to know your why. If you can't explain your why, you're never gonna make it through the how.

: To this, I went over to Tyler's website, and he says, "Through my podcast, I hope to speak, and live," he says, "the message that personal well-being is an absolute must during veterinarian school, and that no vet student is ever truly alone." That's a pretty cool reason to start, so he's got a message he wants to put out there – that you have to take care of yourself, and not kill yourself when you're trying to go through college.

: He also says, "I want my podcast to improve the lives of veterinarian students, and the veterinarian field, second." He says, "I want to do my little part in tackling the big problem of veterinary mental maladies." That is a 50-cent word, right there, so let's just do this live, shall we? I'm gonna copy that. I'm gonna throw that out into Uncle Google … It's a disease, or ailment. Well, see, he's using fancy veterinarian words, there, or something like that.

: So, that's my first question – why do you wanna podcast? If your answer is, "I don't know, I think it'd be cool," well, all right, you can do that, but usually, there's a little more heart in it. It's something that you just … "I just wanna talk about this." That's question number one.

: Question number two: how will you know if it's successful? I realize that you might have one reason for starting a podcast, and you might think, "Well, it'd be successful if blank would happen," and then, later, that might change, but by answering this question, as a consultant, I can steer the podcast in what appears to be the right direction.

: If your goal is to grow an email list, or if your goal is to be seen as an expert, or if your goal is to sell more product, or whatever it is, why you're starting your podcast, when I know what you're defining it as successful, well, then we can steer it that way. I can also see if the topic is in alignment with the goal of the show, cuz that is not always the case.

: So, for the person that wants to position themselves as an expert, and then they do a ton of interviews, I'm like, "You're kinda making your guests look really, really smart, but you're not really doing a lot of that for you." There are different reasons why I want to have that question answered.

: The first question: why do you want to start a podcast? Number two: how will you know if it's successful? The other reason I ask number two, and I see this happen a lot, somebody'll say, "You know what? This just needs to get out there. If I could have 100 people download an episode a week, that would be phenomenal. I just … I can't explain how that would make me feel."

: They go at it for nine months; they're up to 150 downloads, and they're ecstatic. Then, they go and look at somebody else's stats, who's doing a weight-loss show, and they're doing a show about, I don't know, something super-duper-niche, and they go, "Aww, I can't believe it, that guy doing the weight-loss show is getting 5 million downloads an episode. I'm doing a show about albino-chinchilla racing, and I'm only getting 150 downloads." I'm like, "Wait a minute … You said if you got 100 downloads, you'd be fine. You're getting 150. Quit comparing yourself to …" I see people … The joy just gets sucked outta their life, because they compare themselves to somebody else. That's another reason why I ask how you'll know if it's successful, because I can point at that, and go, "Look, you have success. You have what you set out to do.".

: This third question is the one that I'm gonna start asking people, because I really think that this is the question that needs to be answered. It is, unless you have a large budget, and you're gonna start farming a lot of this stuff out, your podcast is going to take up more time than you think. While I normally say to use the four-to-one rule, meaning a one-hour podcast is gonna take you about four hours, from start to finish, that number could easily be five-to-one, when you're new; if not six-to-one, seven-to-one, depending on how much of a perfectionist you are.

: With this in mind, unless you have a time machine, there are still only 24 hours in a day, and most of us, at least the people I work with, are not starting a podcast … I go, "Why you wanna start a podcast?" "You know, I'm just bored. I got nothing to do. I'm sitting around, watching Dr. Phil say brilliant things like, 'If you jump in the water, you're gonna get wet.' Okay, thanks Dr. Phil. You know, and I'm just … I can't take any more Maury, and Dr. Phil, and I hate Judge Judy. I'm bored." I never get that response. It's quite the opposite. "Oh, I do this, I do that," blah, blah, blah.

In this article that Tyler wrote, he says," Right now, I have plenty of time to make a podcast, because I'm not in veterinarian school," or veterinary school. I'll get that word right eventually. He says, "How will I be able to attend school for 40 hours a week, study, workout, maintain a long-distance relationship, do the hokey pokey, and turn yourself around, as well as do a podcast?" Okay, I added the hokey pokey, but he actually says 40 hours a week. That's eight hours a day, five days a week. There's eight hours … I'm popping it up on my calculator, as we do this … There's eight hours. I'm gonna study, so that's an easy three hours, maybe two, depending on how good'a notes you take. I'm gonna work out. All right, so there's another hour. Now, you're up to 12 hours in a day, and maintain a long-distance relationship, so there's another hour out of your day on the phone. There's 13 hours a day. Then, that means that if there are 24 hours a day, that leaves you 11 hours to eat, and sleep. While that sounds doable, there's no time in there to drive … This is if you're teleporting everywhere. That means you're also not spending any time with friends, and things like that.

: So, my third question, and I really think this is the most important question, is what are you gonna give up to make time for your podcast? Yeah. What are you gonna quit doing to make time for your podcast? Because, again, he says, "I'm gonna work 40 hours a week, study, work out, maintain a long-distance relationship, and do a podcast." He says, "How am I gonna do that?" I have no idea, but supposedly, if there is a will, there is a way. Well, 'if there is a will there's a way' is not entirely true

: If we go back to the days of World War II, in 1934, in Time magazine, a little guy named Adolf Hitler said, "At the risk of appearing to talk nonsense, I tell you that the National Socialist Movement [better known as the Nazis] will go on for thousands of years." Well, he had the will to extend his National Socialist Movement, but there was no way that was gonna happen. In fact, I don't really think he lacked the will. He had extra … He had will-plus-plus, but there was just no way that was gonna happen.

: Sometimes, having the will will give you the determination to really hunker down, when things are gonna get hard, but if you have to rely on your will all the time, your will will fade away, eventually, because what's gonna happen … I've talked about this in the past, that you need your attitude. These are three things you need to podcast, and they have nothing to do with downloads, or technologies, or Audio-Technica 2100 microphones, nothing … You need your attitude, you need your health, and you need the support of your family.

: Because, when you stop sleeping, cuz that's usually the first one … "Aww, I'll just stay up later. I'll record late, when all the kids are in bed," blah, blah, blah. All right, well when you start cutting out sleep … Sleep is so huge for your health, that, okay, now your health is gonna fail, and when your health fails, that might lead to a bad attitude, and if you don't have the support of your family, well then, that also kills your attitude. That can also lead to stress, which can also lead to health issues.

: If you don't have the right attitude, it may come across the microphone … "Well, it's Wednesday, and I said I'd do a podcast, so here it is. Hope you like it." That's not gonna go over well. Overall, when you have a bad attitude, it's just gonna kill the motivation to put out great content. You don't care basically.

: Again, that third question: what are you going to give up to podcast? When I was in my 20s, I was on a few bowling leagues with my brother, and I think my mom was on one. That was kinda cool. I gave up watching TV, but I was with my family, so that was kinda cool. I was in a bowling league – I'm not a very good bowler, for the record – with a bunch of friends of mine. That was a blast, so I wasn't giving up time with my friends.

: When I was in a band – I'm a guitar player – I gave up time with my family to go to practice, so that was a night out of that, and I gave up time to actually learn the songs, things like that. Being in a band also made me give up sleep, as I often didn't get home till 3:00 in the morning, smelling like cigarettes and puke. That was always great. We'll take a 10-second tangent here. I have a little plastic kind of a tool box that I have all my cables, and cords, and guitar tuners, and things like that. For years, I would open up the lid of that thing, be like, "Mmm, bar …" It was awesome.

: Well, podcasting is no different. Are you gonna give up TV? Are you gonna give up, I don't know, videogames? Sleep? Family time? Exercise? Work? Other hobbies? Whatever it is, you're gonna have to give up something, unless you're absolutely bored out of your gourd, and you're just like, "I cannot watch another episode of SGU Poughkeepsie," whatever it is. You're gonna have to give up something, more than likely, and that's the thing you need to to ask yourself.

: Those three questions, just the three, and I ask a ton more when we do consulting … Why do you wanna start a podcast, because if you can't say the why, you're never gonna make it through the how. I also need to help steer the boat with that. Number two, how will you know if it's successful, because you wanna steer your boat towards that success. Number three, what are you gonna quit doing to make time for your podcast?

: If you'd like to work with me on a consulting call, or a mentoring program … I have those now, where you can sign up for- where we'll meet for a couple of months. You also get access to the School of Podcasting with that. Simply go out to SchoolofPodcasting.com/workwithme.

: Hey, I am on the road this week. I'm looking forward to this a lot. On the 18th, I will be at CincinnatiPodcasters.com. I'll be at their monthly meetup. Looking forward to that. Again, for more information on that, go to CincinnatiPodcasters.com. On April 20th, Nashville, Tennessee – the now-sold-out Podfecta. Check that out, Podfecta.com, and I'll be doing a live Podcast Rodeo Show there. That should be interesting, to say the least. Then, one more day in Nashville, on April 21st, I'll be at Craft Content Nashville. If you would like me to come speak at your event, I love to do this kinda stuff. Simply go out to SchoolofPodcasting.com/contact.

: Speaking of Nashville, one of the people I'm gonna get to see in Nashville, along with a ton'a people, is the one and only Steve Stewart. You might know him from SteveStewart.Me, and you might know him from The Podcast Editors Club. That is a Facebook group for, it sounds weird, but podcast editors. So, if you're a podcast editor, they're actually a pretty cool group. They get knee-deep into the technology over there, sometimes.

: He pointed out a really interesting site, and I wanted to pass it along to you. It's called MelodyLoops.com. Now, I'm a big fan of AudioJungle. If you go to SchoolofPodcasting.com/AudioJungle, and again, all this will be in the show notes … SchoolofPodcasting.com/614. If you're listening someplace, and you're like, "Oh, you know, I always wanna go back," if you go to SchoolofPodcasting.com/newsletter, every time I put out an episode, the show notes come to you.

: He told me about MelodyLoops.com, and here's what makes them different … If you go to any music site, some of this stuff is just gonna sound like it was made on a bad Casio keyboard … Yeah, can there be anything even more, "Um, yeah, no …"? Now, I have a ton of royalty-free music, and I'm very happy to say that one was free, but Steve turned me on the Melody Loops, and I said, "Hey, show me some country music that was sad," and I realize that it's kind of an oxymoron, and- or wait, I don't know, it's kinda over-redundant maybe. This is a peaceful guitar melody. It goes a little something like this … This is a country song. [singing] "I got drunk with my dog in the truck, picking up mama from jail …" Right? It's not bad.

: I kicked it around, but that's not what makes it cool. The prices are pretty decent. They're about 10 bucks a tune. Here's what Steve showed. You can go in, and … Like, right now, that clip is a minute and 21. What if I had a really sad country kind of whatever drama that I was working on? I could go into my … I bought it once. I could go in, and say, "Look, I need this to be three minutes and 26 seconds long." Somehow, magic elves behind the scenes grab the pieces-parts, puts 'em together. You can tell it to fade in for two seconds, fade out for 10, whatever you want, and it somehow makes the clip the exact length you need it to be. I was like, "That's pretty cool.".

: There's no affiliates, that I can see, program for this. I need to contact them about that. There's a button that you click on called Longo-Loops, which is a really weird word. Longo-Loops. It's the distant cousin to Froot Loops, except they're very long-o.

: It might be something, if you're looking for music, and you want it to be a certain length, check it out – MelodyLoops.com. The next time you're on Facebook, check out The Podcast Editors Club, and for all things Steve Stewart, check out SteveStewart.me, and for all things podcasting resources, go over to SchoolofPodcasting.com/resources.

I had another question come in. This came in from Kaine Dorr. Kaine is K-A-I-N-E-D-O-R-R.com. He said, "Dave, what are your thoughts on Podmosphere?" Usually, my question- or my answer is, "What?" It's usually not good. I try to keep up on all this stuff, so that you don't have to. I've never heard of Podmosphere, and when you have to think about a word before you say it, so you don't accidentally say it wrong, that's usually not a good name to choose.

When I look at the site, it looks like every other one of these podcast marketplaces kinda sites. You sign up with your show. You list approximately how many downloads you have, per episode. You list what your fee is, and it'll be in CPM. Now, that stands for price per mille, which I think is the Italian word for million, or thousand, or something, but it's the price per thousand downloads.

: The thing is, Podmosphere, if you finally dig around their terms of service, they take 25 percent. So, if you say, "Well, I'm gonna charge $30 per thousand downloads," and you get 300 downloads an episode … Let's just say you do that, just for easy math. Well, first of all, $30, they're gonna take 25 percent of that, which means you're really charging 22.50 per thousand downloads. Now, we take our 22.50, and you divide that by 1,000 to figure out how many- what's the pay per actual single download. Then that means it's 0.0225. So, basically, 2 1/4 cents per download. You take that, and you said, "Hey, I got 300 downloads an episode." Take 0.0225, multiply that by 300, and you get $6.75 an episode. Woo! Where will you spend it all?

: I've seen on some of these sites, before, and I'll give you an example … If you go to Sponsorama, "This Sunday, Sunday, Sunday, Sponsorama …" If you go to Sponsorama.com, you'll see, "Thanks for visiting the Sponsorama Sponsorship Marketplace." It shut down in September 2017.

: Probably one of the longest one, and this is a really weird website, Cast.Market. They're a ghost. They're like a ninja. You think you're gonna see them, and then, they're gone. They spent a fair amount of money on branding. I often see their stuff, like, in a swag bag, when I go to an event. I believe they had a table at Podfest 2016, but there was nobody at it, so it's kinda bizarre, but, you know …

: Through their campaign, it says here … Well, first of all, my favorite part of this one, and this, again, is from their website; I'm not making this up. It says, "Cast.Market is a free service." So, just let's let's chew on that a second. Cast.Market is a free service. "We don't charge podcasters anything. Got that? Nothing. Absolutely free. Through the campaign, creator businesses can pay podcasters …" Creator businesses, okay … "Creator businesses can pay podcasters directly to sponsor their show. Our credit card processor charges 2.9 percent, plus 30 cents for this. Cast.Market adds an additional 7.1 percent." So, they add an additional 7.1 percent, but, "We don't charge podcasters anything, and Cast.Market is a free service." What? So, that's kind of weird.

: Here's the thing that's wrong with most of these, cuz I was over at … There's a new kinda podcast-hosting company I'm gonna be playing with. They have a button for advertisers. Every podcast-media host can probably hook you up with advertisers, if you have the right criteria, but here's what's wrong with these different advertising marketplaces.

: Number one, they're all based on CPM, and the more niche your show is, the more you should charge. If you're doing an albino-chinchilla-racing podcast, it's gonna be a very niche market, so you can charge more for chinchilla-food sponsorship. That's what I'm saying there.

: The one big thing that's missing from these marketplaces is really simple : sponsors. Sponsors. Sponsors, and sponsors. It sounds like a good idea, but in the end, if there are no sponsors, it doesn't work. I'll give you an example … As a musician, well, as a podcaster, CD Baby used to … This is a place where you could, when you're a musician, you could sell your CD. They'd be like, "This month, we paid independent musicians X amount of money for selling their CD."

Patreon.com does this every now … "We paid $1 million in 2000-whatever to independent, creative people." I've never seen, and I'm on all their e-mail lists … I've never seen a, "Hey, we paid X amount of money to podcasters on our platform." I've yet to see one. Also, be sure to notice things, like when I go to Cast.Market to look at their news section, and I see that the latest update is from April 14th, and you're like, "Dave, that was like a couple days ago." No, no, April 14th, 2017. There's been no news for year, really? All that was, was … The news was, "Hey, we were interviewed on somebody's show."

: So, for the most part, CPM pricing does not work for about 92 percent of podcasters, unless you're happy making your $27 a month, and adding another hour of time for the paperwork. Remember that, there's paperwork involved, now. There's one exception there that I've not looked into yet, and that is Podbean as a marketplace. Haven't looked into that one yet, so I'm gonna exclude them from this ever-so-polite rant, but as …

The one thing these services are missing is advertisers. If the rule applies of supply and demand, and they need advertisers, maybe – here's a thought – maybe you should go over, find a show similar to yours, and either a) ask them if you'd like to swap promos, promote each other's show … Develop a relationship with them. That'd be one thing; that's free, cuz all they can say is no. Or, you might actually offer to sponsor a another podcast in some of these directories.

: Again, if you wanna see more of these, just go over to SchoolofPodcasting.com/resources, and that'll take you right over to all of the resources that I have found. Some of those, I put what's on their website. In the case of Podmosphere, and Cast.Market, you will hear just a hint of not so much my snarky, just pointing out that you're probably gonna make about $3 an episode. Thank you, Kaine, for that question. I deeply appreciate it. This may be something that works in the future; just right now, the big thing that's missing are sponsors.

: I wanted to remind you that, back by popular demand, we have brought back the Question of the Month, and I need yours by Friday, April 27. This month's question is now that … You know, we're into April, the first quarter of 2018 is over. Was there something that you wanted to do in the first quarter that you didn't get to? Why do you think that was, and, what do you plan on doing in the second quarter, now that the first one is over?

: I realize that to do that, to answer that question, you have to throw yourself a little bit under the bus, and that's okay. We're not here to judge. We're just here to share that, "Hey, this is something I'm struggling with, too." Somebody had asked, "Hey, why don't we ask this as a Question of the Month?" So, I brought it back. All you have to do is go to SchoolofPodcasting.com.

: Here's the key point, be sure to mention the name of your show, your website, and what your podcast is about. If it was me, I'd be like, "Hey, this is Dave Jackson, from the SchoolofPodcasting.com, where I help you plan, launch, and grow your podcast. My answer for the Question of the Month is …" and then I would answer. It's really that simple. SchoolofPodcasting.com/contact, if you'd like to have your podcast in front of a couple thousand people.

: In case you missed it, it's time for a Podcast Rewind.

: I was on episode number 97 of Should I Start a Podcast? We were talking about the common podcasting mistakes you need to avoid. Here's a little clip of that.

: -Podcasting since 2005. You must have some stories that when someone asks you, "What stories are the ones that come up to your mind?" what are those?

: I think my favorite from the podcast radio show is somebody literally hit record, and they had like this kind of horrible intro music, and then the guy's like, "So, were we gonna talk about the one article from The Times," and it was like, "No, I thought we're gonna do the thing." I don't know, I thought … They were like … I'm like, "This is a good discussion to have before you hit record …".

: You can find that at ShouldIStartaPodcast.com. I mentioned the Podcast Rodeo Show in that particular clip, and if you've never heard of it, here's a quick promo.

: On the Podcast Radio Show, we grab a random podcast, and see how long we can hang on, and I give you a real, live, first impression. "Didn't expect that. All right, this is not your grandpa's faith podcast. I'm digging it so far.".

: "We discussed how cheesecake is actually a really great thing to have in your home.

: Okay, you had me, and you said you brought her on because she knows this cool survival stuff, and then you didn't tell me the other things that she's gonna tell me about, and now, you're talking about cheesecake."

: "Um, so we didn't really have anything to talk about. We were going, because this episode is coming out on Black Friday …".

: And that, my friends, is the phrase that pays. The minute you go, "Ahh, I'm not really sure what I'm gonna talk about," I am outta here, because that means that you're gonna waste 45 minutes of my time.

: Holy cow. Well, first of all, great intro. Here's the key to this. I wanna hear the rest of this episode. Do you? I do. The Podcast Rodeo Show. Find it at PodcastRodeoShow.com.

: Recently, I used Hindenburg Journalist to create this show, and Spotify, which currently, according to Libsyn, with only 13 percent of Libsyn users actually setting up Spotify, is the number-two place where people are listening to Libsyn podcasts. You can get a free month, by the way, at Libsyn, by using the coupon code SOPFREE. That's SOPFREE, all one word.

: The big question, now, is which one should I use, because we kind of … Somebody said there was close to an industry standard of minus-16 LUFS, and we're not gonna even explain what a LUF is. It's a loudness standard. Now, Spotify is saying we would like minus-14. What does that actually sound like? I've gone into Hindenburg Journalist, and said, "Look, don't automatically adjust the volume levels for me. I want these to come in at the levels I exported them at." I recorded a phrase, exported it at 16 LUFS mono, as a .wav file, and then I exported it as a 14 LUFS mono .wav file, and here's the difference.

: "You don't have to be great to start, but you do have to start to be great.

: You don't have to be great to start, but you do have to start to be great.

: Now, if you're asking yourself, "Hey, what was the difference there?" It's about two decibels. The minus-16 looks to go up to about a little over minus-6 decibels. It's weird, because you go up to 0, so it's about like minus-5 1/2 decibels. The minus-14 LUFS is about minus-3-ish, so it's not a huge difference. I hope this doesn't turn into a cage match to the death somewhere. In this corner, fighting for minus-16 LUFS, it's Biff "The Crusher" Jones! In this corner, fighting for minus-14, it's John Smith. Really.

Now for me, I was riding my bike last week, listening to podcasts as you might imagine. There's all this traffic on the streets [inaudible]. I'm going for the louder version, and I almost said louder standard, here, and there are standards in radio. I don't know that we've all come together, sang Kumbaya, and agreed on an actual standard for audio. I know we all kinda went, "Hey, let's use minus-16," and we all went, "All right. Sounds good to me," because it really wasn't a whole lot of difference. I used to use minus-3 decibels. I'm like, "That's good by me.".

: I hope that's not a huge deal. I don't really think it matters, in the long run. I use Overcast, which has a voice-boost button anyway, so I'm not that worried about it, but if you … If somebody goes, "Hey, what's the difference between minus-16, and minus-14 LUFS," you could do the math and go, "Um, two LUFS," or you could say, "It's about two decibels." It's not a whole lot different, and just remember it's weird in audio. The smaller the number, so minus-14 is actually louder than minus-16, but in the end, it's not the tech.

: I hope to see you when I'm out on the road this week. Do wanna let you in on something a friend of mine is doing, and that is my buddy, Erik K. Johnson. We've talked about the Podcast Rodeo Show a little bit, today. I do a show with him, called The Podcast Review Show. You can find it at PodcastReviewShow.com. I tell you what, if somebody said, "What's the one thing that I've done that's improved my show?" It's basically making Erik K. Johnson one of my friends. This guy is a wealth of information.

He's doing a thing called the Power of Podcast Interviews Workshop. You meet for five weeks on Thursday night. I'll put a link to this out in the show notes. Again, SchoolofPodcasting.com/614. It is starting April 19, and there's only 24 spots available.

Now, you also heard me talk about Podfecta. That is sold out, and I would be really surprised if this was not sold out. He's keeping it small, because he wants to work with a small group. If you're interested in that, either go to ErikKJohnson.com, or like I said, if you go out to SchoolofPodcasting.com, a link to this particular workshop, as well as everything else I mentioned today, you can find it. SchoolofPodcasting.com/614.

I do wanna thank you so much for tuning in. I have so many different ways, if you are looking for more information from me … You can go out to SchoolofPodcasting.com/workwithme. You can join my Patreon group for a dollar a month, and there's like another 40 episodes out there, as well as extra stuff. If you want a Podcast Rodeo Show, it's five bucks. If you want a Podcast Review Show, it's 99. If you want the School … Trust me, anyway you need help, whether you're stuck on the technology, whether you're stuck on the naming, or the branding, or the promotion. I can definitely help you. Check it out, SchoolofPodcasting.com/workwithme.

: Thanks so much for tuning in. Next week, we'll hear the story from Dan Miller on how he was able to license the song, Taking Care of Business, for his podcast, as well as I'll have some reflections from Podfecta. Until then, class is dismissed. Take care, and God bless.

: If you like what you hear, then go tell somebody. If you like what you hear, go tell someone.

: Their fees are not horrible … Gees, that's bad. We have a cool resource from Steve Stewart for [inaudible]. We have a cool resource from … Aww, man, why can I not say that? Seriously.

: If you like what you hear, then go tell somebody, go, go tell somebody. Yeah, go tell someone.

: This podcast is part of the Power of Podcasting Network. Find it at PowerofPodcasting.com, changing the world, one download at a time.

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