完整的文字记录。如何通过付费广告为你的播客获得听众 - Eric Siu

完整的文字记录。如何通过付费广告为你的播客获得听众 - Eric Siu

: In this video, we’re going to talk about How to Get Listeners for Your Podcast Through Paid Advertising. I’m Eric Siu. I have a podcast called, “Marketing School.”

: We have over 6.5 million downloads on that one, and the one called, “Growth Everywhere,” a little over a million on that one. And I want to talk about how you can grow through paid advertising.

: A lot of people, even the two podcasts that I have, we’ve grown it mainly through organic, through our e-mail lists, through our social channels, kind of what we have already, but there’s other ways to grow it too. So we have ran paid ads in the past, so you can use Facebook, for example.

: And a really good example of this is, “Marketing in Your Car.” So this is by Russell Brunson, who runs a company called ClickFunnels. Here’s the amazing thing about ClickFunnels. I believe they do north of $40 million a year in revenue. They have raised no venture capital at all, and it’s because they’re really good at marketing. If you look at his podcast, it’s called, “Marketing in Your Car.”.

: He has a podcast stick. And what he does is he drove Facebook traffic to that page, and once you got to that page, if you wanted the stick, you paid nothing for the MP3 stick, but you pay $9 for shipping, and then you get the product. This is amazing to me because basically he’s controlling the growth that way. What happened was this for every single podcasts or podcast stick that he sold, which he basically gave away for free, he was able to get five subscribers, right. Five subscribers, and the people will get a great review.

: So he’s able to kind of manipulate the growth that way. He’s spending about $15 per acquisition for the stick. He was actually profitable on that acquisition. So I think he was making about $32 or so, and that’s the beauty of it. He’s already making money. He’s getting more subscribers. It’s a no-brainer, right. So he’s making money, he’s getting more subscribers, and this isn’t even factoring into his back end where he’s selling $25,000 Masterminds, he’s selling other courses.

: If you can build some kind of funnel like that, which I highly recommend that you look into, you’re able to kind of control and manipulate your growth. There’s a podcast app called, “Overcast.” That’s what I use right now. It’s faster than a regular podcast app, and you can actually run ads on there. You can do paid ads on Overcast, you can also do paid ads on Spotify as well, and try to look at other channels too.

: In the future, this is what I’m guessing, this is kind of what I’m projecting too. People are listening to Marketing School and Growth everywhere right now through Alexa, and I suspect that we might be able to run ads in the future through Amazon’s kind of paid advertising system on Alexa, for example. So that’s it for this video.

: If you want to get more videos on how to grow your podcasts or marketing or entrepreneurship, just hit subscribe, and we’ll see you in the next video.

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