Podcasts have exploded in popularity in recent years and are quickly becoming one of the most effective marketing strategies today. They’re free, easy to listen to, and engage your listener, unlike any other marketing medium. Plus, it’s easy to produce and doesn’t require expensive equipment.
There are also lots of things you can do to a podcast episode. You can repurpose it into a blog, article, YouTube video, or even an ebook. But what’s the one thing you need to make these possible? A podcast transcript. Transcription is crucial for turning audio into text that can be repurposed and reused.
In this article, we’ll explore exactly what a podcast transcript is and how it can help boost your marketing presence.
What is a Podcast Transcription?
At its most basic, a podcast transcription is a document containing every word spoken in your podcast. Sometimes, transcripts can also contain additional info like the name of the speaker, timecodes, and relevant sound effects like doors closing or wind blowing.
Transcripts are also one of the best ways to improve the accessibility of your podcast. Think of it as the handout given by presenters before making a speech or subtitles on a video.
However, it’s important to note that transcripts are not supported on major podcast platforms like Spotify and Apple Podcasts. Mostly, you upload transcripts on your website as a show note or supplementary material for your podcast.
Why Are Podcast Transcriptions Important?
First, podcasts with transcripts are more accessible. It allows people with hearing disabilities to consume and enjoy your podcasts. With subtitles, you can also help people understand hard-to-hear words, especially in podcasts that deal with technical topics. Accessibility is critical, as it opens up your podcasts to more audiences and more revenue.
Transcripts also help maximize your SEO (search engine optimization) by exposing your podcast’s dialog to search engines. One example of a podcast that benefits from this is Freakonomics. Podcast transcripts are included in every episode, making the discussion topic searchable via Google. In addition to search engine visibility, transcripts are a great opportunity for other websites to link to your podcast content. And as anyone involved in the world of SEO knows, backlinking is one of the top factors for ranking higher on Google searches.
Transcripts also make it easy to repurpose your podcast for other types of content. For instance, it would be easy to break up the transcript of an hour-long podcast into blog posts or email newsletters. This can help maximize the exposure of your podcast. In addition, it’s a great way to stretch your marketing dollars.
How to Get a Transcript of a Podcast in 5 Easy Steps
There are many ways to get podcast transcripts, such as manually transcribing them yourself or hiring a specialist to do it for you. But there are also excellent, cost-effective transcription tools that can help you.
Sonix is an AI-powered transcription platform that can give you podcast transcripts in minutes. You can quickly and accurately transcribe your podcast in five easy steps:
- First, upload the file to Sonix by clicking on the “Upload” button. The platform allows you to upload either a single-track or multi-track podcast with multiple speakers. You can also upload an audio file with an existing transcript, and Sonix will align them for you. The majority of audio/video files are also supported, so you’re covered.
- Next, you must input your file’s details, such as a name and target folder. One of the more important parameters here is the language spoken in the podcast file. Make sure to tick the right one for accurate transcriptions.
- After that, click “Start Transcribing Now,” and Sonix will automatically transcribe the podcast using advanced AI algorithms. It takes approximately five minutes to transcribe a one-hour file. You can check the progress on the screen or have the system send you an email once it’s complete.
- Once the transcription is complete, you’ll want to edit the file to refine it further. You can correct minor errors, assign speakers to the dialog, and realign timecodes.
- Finally, once you’re happy with the transcript, export it to your desired file. Depending on your intended purpose, you can also choose the format of your transcript, such as including timecodes and speaker names. Alternatively, you can also share the transcript with someone else. You can either share with them your transcript file (with or without editing preferences) or email it to them directly.
Using AI tools like Sonix is easy, fast, and accurate. So next time, you can tell someone: “Want to know how I built this transcript? It just took a few clicks with Sonix!”
Transcribe Podcasts in Minutes with Sonix
If you’re ready to start transcribing podcasts, try the Sonix transcription software for free. You’ll quickly learn that our platform isn’t just for transcription. Sonix also supports automated translation to over 30 languages, speech recognition, and automatic subtitle generation for your video files.
Give Sonix a try today to see how easy it is to transcribe your podcasts in minutes!