完整的文字记录。如何让你的播客在iTunes中获得新的和值得注意的内容 - Eric Siu

完整的文字记录。如何让你的播客在iTunes中获得新的和值得注意的内容 - Eric Siu

: In this video, we’re going to give a two-minute guide to getting your podcast on the New and Noteworthy. My name’s Eric Siu and the reason I’m talking to you about this is because I have two podcasts; one, Marketing School over six point five million downloads to date. The other one, Growth Everywhere. About a million downloads, a little over a million downloads to date.

: So I know a thing or two about podcasting. I’ve interviewed over 300 people and I do a daily podcast with Marketing School. So I’m going to show you how you can actually get there and get the numbers that we saw.

: Alright, so let’s dive in. What you have to do to get on New and Noteworthy is you have to get as many ratings, reviews, and subscribes as possible. You got to do that in a quick manner, right? So think about it as a PR bump. You get this really big like influx first and it kind of goes down.

: There is a community called Podcasters’ Paradise by John Lee Dumas. It’s actually a podcasting course where people can help you rate, review every Friday or so, and they’re all helping each other out.

: That’s a really easy way to do it and there’s other podcasting communities out there that where you can help rate each other. But also if you’re talking about online marketing for example, or if you’re talking about interior design for example, you can definitely just join a community and do that.

: Second is, blast your email list, your social channels etc. People tend to forget about the assets that they have. Your email list, social media channels, these are people that know you already. So, it’s in your best interest to try to get that influx going, right?

: 你甚至可以通过使用付费广告重新定位这些人，或者Overcast是我使用的一个播客应用程序。你也可以在那里运行广告。

: You could also go to Marketinginyourcar.com. That’s from Russell Brunson and he has a MP3 funnel that he used, and it was very strategic about how he basically for every one person he got to buy his little MP3 podcast stick, five people subscribed. So, you could see how it scaled really quickly that way.

: The other solution is to get on other podcasts as well. So get on other podcasts in your niche, in your industry, or whatever. Try to get that big bump. When people are doing book launches, they get on a bunch of different podcasts. So think about, “How can I get on other different podcasts”

: And, the final thing I’ll say is, use Libsyn. That’s L-i-b-s-y-n. That’s a podcast host that I use, that allows me to blast my episodes or promote my episodes to multiple channels at once. To Linkedin to YouTube to Soundcloud all at the same time, and that makes my life a lot easier.

: So if you enjoyed this video and you want more videos on how to grow your podcast? Just hit subscribe and we’ll see you in the next one.

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