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Digital Transcription: Leverage Powerful AI Tools to Transform Your Business

Digitization began years ago with the advent of computers. However, recent years have seen the introduction of hybrid work environments. There is also now a need for enhanced customer experiences to stay competitive. These factors have accelerated the pace of digital transformation for many businesses. Digital transcription allows organizations to adapt quickly to this changing environment.

It has revolutionized data capture for several industries by enhancing decision-making. Many companies are using it to inform their business strategies. Not surprisingly, nearly 65% of market research experts use transcription services. Your organization should be too. Read on to find out how these solutions can transform your business. 

What is Digital Transcription?

Digital transcription involves converting audio and video content into a written or readable format. Historically, it was the second stage of a two-part process. The first of which involved using a recording device to capture audio. The content or recorded speech was then typed or transcribed. 

Throughout the process, digital transcription vs dictation was clearly defined. It usually required the use of digital dictation and transcription devices. Earlier versions were bulky, expensive, and required extensive training when used. The devices did, however, evolve. They became more affordable, easier to use, and more manageable.  

Today, you no longer need a digital transcription machine. Automated transcription software powered by artificial intelligence (AI) is now available. Simply upload a media file, and the software does the rest.

The Business Benefits of Digital Transcription

Digital transcription systems have come a long way since the first dictaphone, invented in the 1800s. Organizations now use transcription technology to grow their businesses, communicate with internal and external stakeholders, and accelerate their business pace. Time is money, and digital transcription can save you lots of it. It’s one of the many benefits businesses experience when using automated transcription services. Here are a few other advantages:

Flexibility

In the past, using a digital transcription recorder was relatively straightforward. However, you would still have the arduous process of transcribing the content. It wasn’t something a busy professional’s schedule, such as a doctor or lawyer, would permit. It often meant outsourcing the organization’s transcription needs to a company providing this service or hiring digital transcribers. This helped to avoid taking time from performing other essential business functions. However, content delivery could be unpredictable. It often left control of the process out of the hands of the business or organization. This isn’t a concern when you use automated transcription software. It produces content instantly.

Along with faster turnaround times in converting audio to text, digital transcription provides businesses with greater flexibility. The software does a lot more than simply transcribe. It customizes the final output in the format of your choosing. This includes:

  • Language conversion
  • In-browser editing
  • Automated timestamping
  • Speaker identification and labeling
  • Syncing of audio to an existing transcript
  • Easy addition of notes and comments
  • Text and subtitle exports

The list doesn’t cover all the advantages of transcription software, but it can help any business that needs to capture data.

Accuracy

One of the shortfalls of using digital transcription equipment is the occurrence of transcription errors. Both humans and machines can make these mistakes. Most human errors are a result of:

  • Transcribers not hearing the audio correctly
  • Their lack of familiarity with the equipment
  • The source material including technical jargon or long sentences
  • Misplacement of fingers on the keyboard

Although the use of machines can be more accurate, errors can still occur. These are often due to inaudible speech that the machine cannot decipher. The machine may also have issues comprehending language or understanding its context. Thankfully, technological advances have produced highly accurate transcription software, including speech recognition.

Affordability

Transcription software for individual use is usually billed by the hour. This gives you the flexibility to pay as you go. It’s usually the best solution for smaller businesses that may have a dedicated person utilizing the software. This, however, wouldn’t be practical for larger organizations. 

Enterprise packages are more cost-effective. They provide a variety of options for businesses with many users. This includes billing options and advanced user controls.

Either option will cost less than a digital voice recorder and transcriber in the long run. Automated transcription software will be faster, facilitate more significant conversion volumes, and result in fewer costly errors.

Accessibility

It’s no longer necessary to have multiple digital recorders with transcription software for your organization. Employees can simply upload files and access the software using their computers. They can then share completed transcripts with colleagues to facilitate team collaboration. Employees can also save these files on the server allowing others to access them, once authorized to do so.

You can also make the service available to clients. The Americans with Disabilities Act (ADA) requirements promote effective communication for those with “communication disabilities.” These include persons with “vision, hearing, or speech disabilities.” The rules ensure they “can communicate with, receive information from, and convey information to, the covered entity.” 

Entities must also provide services that allow them to communicate effectively with clients who may have communication disabilities. Digital transcription software allows your organization to do this and more.

Digital Transcription Use Cases

Transcription services were once thought to be vital for the medical and legal industries. That’s still true today. However, with the increasing need for data for decision-making, almost every industry can benefit from using transcription software.

Medical Transcription

Medical transcription, also referred to as MT, involves converting the voice recordings of doctors, nurses, and other practitioners into medical reports. These usually pertain to a patient’s medical records but can include research or findings dictated at a lecture or conference. Lack of accuracy in medical transcripts can result in life-and-death consequences. You’ll want to use transcription software to ensure this doesn’t occur.

Legal Transcription

Stenographers are still a familiar presence in any court. Digital transcription has made their lives, along with judges, attorneys, and their clients, much easier. Court records are available instantly facilitating speedier court hearings. The process of collecting, cataloging, and archiving legal documents is now more efficient for law firms. 

This leads to ease of accessibility when searching for client files and documents. Inaccurate legal transcripts can result in a less-than-favorable judgment that may even lead to the incarceration of a client. This makes it crucial for attorneys to use the best-automated transcription software available. 

Market Research

Marketers are relying even more on the accuracy of market information. This isn’t surprising in an industry where ‘data is king’. Surveys, focus groups, and interviews allow them to get pertinent customer feedback about products and services. In the past, compiling the responses involved was often time-consuming, and it was easy to overlook critical information. 

Digital transcription helps to lessen these shortfalls. It allows organizations to gather and collate customer feedback into usable data effectively. Companies can then use it to help find growth opportunities, track customer experience, analyze the accuracy of customer data, and so much more. 

Academic Research

Research requirements also extend to other industries, including academia. Even before virtual classes, transcription assisted students in creating notes from class lectures. It’s even more important now with the hybrid format for classes. Students, particularly those pursuing online degrees, now have the flexibility of viewing lectures many times. However, being able to transcribe these into usable notes can greatly assist when studying for exams, and doing research for papers.

Recording Meeting Notes

Most employees spend their time in at least eight meetings every week. This number increases to 12 for company executives. It’s therefore not surprising that management spends half of their work time at meetings. This includes both virtual and in-person meetings. It would be a waste of time if the information discussed wasn’t captured. Digital transcription can ensure that it is.

Media and Digital Publishing

Both industries rely on accurate information that’s usually obtained “on the go”. Digital transcription can not only assist with this, but it can ensure publications attribute exact quotes to sources. It’s one way to maintain the reputation of any publication. Digital transcription also facilitates fast turnaround. This is a critical element that allows media and publishing companies to stay competitive.

WCAG Compliance

Web Content Accessibility Guidelines (WCAG) are similar to ADA requirements. They outline international standards that ensure web content is accessible to individuals with disabilities. Digital transcription can ensure that anyone with disabilities can access information on any website easily.

Video Production

A cursory glance at any social media platform will convey the power and effectiveness of video content. Many companies recognized this a long time ago with the growing popularity of YouTube. Since then, video content has become as important on Instagram, Snapchat, Facebook, and TikTok, to name a few. Businesses that are unwilling to foray into this evolving space risk the chance of being less viral and less competitive. 

This type of video content, along with any on your site, should also be easily accessible to all. Digital transcription makes this possible by allowing you to include subtitles on videos. 

Transforming Your Business to Meet the Needs of Your Customers with Sonix

Ninety-one percent of businesses are actively involved in some type of digital initiative. This helps to increase employee engagement and productivity while enhancing customer experience. It also raises an organization’s level of efficiency. The result is greater revenue and competitiveness. Digital transcription has a part to play in this transformation. 

Using a transcription service will improve communication with both employees and customers. It will also provide data in different formats and facilitates greater team collaboration. However, this is only possible with the right software. Sonix’s automatic transcription software provides the most accurate automated service, according to reviews. It’s one of many advantages of using our simple yet powerful platform. We’re so confident you’ll fall in love with it, we’ll let you try it for free! Contact us today!

davey

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