AI content writing tools have taken the Internet by storm. It’s certainly one of the most talked about software in recent memory. This innovative technology has been shown to improve output, streamline internal processes, and boost overall productivity for teams in every industry.
But what is artificial intelligence writing exactly? These ground-breaking tools allow you to input a question or prompt, and it will magically write a human-sounding response. It’s a robust and cutting-edge software that’s revolutionizing how companies write marketing copy, social media content, and much more.
If you haven’t used an AI writing program yet, you might wonder if such tools are up to snuff. And how exactly do AI content writing tools produce such high-quality content? In this article, we will discuss artificial intelligence content writing, how it works, and the benefits these programs can provide your business.
AI content writing tools use the power of automation and machine learning technology to create content as though a human wrote it. Just a few years ago, AI writers were limited to no more than a few short sentences or paragraphs — and not high-quality writing at that. But in recent years, this technology has evolved into an advanced tool that can create any written work you can think of — blogs, marketing copy, poems, songs, and even short stories.
To use AI content writing tools, simply input a few words into the prompt. It will then automatically churn out content based on what you requested. For example, if you told it to “Write me a history of AI writing tools,” it would compose a unique piece of content on that topic. Many AI tools can even adopt a certain tone or voice. For instance, you can instruct a program to compose a poem as if a pirate wrote it, using words like “arr,” “matey,” and “aye” to capture the tone.
Artificial intelligence writing tools are fed billions of data points to achieve this amazing feat. For instance, the popular AI technology GPT-3 was trained on around 570 GB of data, or around 10% of the entire Internet knowledge base, in 2019.
But before we go any further, you should know that current AI content writing tools – even the impressive ChatGPT – still have some serious limitations that prevent them from being a 100% replacement for human writers:
Ultimately, the best use of an AI writer is as a supplemental tool for human writers, rather than a direct replacement for them.
Using an AI tool might seem like magic, as if a human writer is typing the words you see on screen. This might lead you to wonder what happens when AI writes? Or what does AI write about well enough that it can be used for marketing copy?
The reality, though, is far simpler. Under the hood, what an AI writer does is no different from how a human does it. It takes the topic you feed it, scans existing content on the web or in its data bank to gather relevant information, then puts it all together to create an article.
But for AI writers to give any meaningful output, it first needs to be trained. When it’s new, the AI platform is exposed to a huge volume of real-life data and human input. For instance, ChatGPT was exposed to roughly billions of websites, news, blogs, books, and other resources.
Over time, it uses its growing data to produce human-sounding output. When you input a query into an AI content writing tool, it breaks down what you wrote into smaller chunks called tokens. Tools like ChatGPT uses a neural network that assigns values and weights to these tokens based on its huge data store.
For instance, if you ask it to write marketing copy about selling real estate, it will search its collection of tokens gathered from millions of websites relevant to that query. Using this data, the algorithm can predict what word should come next in its output sentence.
Because these writing tools predict the next word instead of copying and pasting, the output isn’t at risk for plagiarism. This means that the content itself is highly unique. However, the idea behind that content is already available elsewhere.
And therein lies the biggest limitation of artificial intelligence content writing: it can’t create something 100% new. It’s limited only by the data contained in its neural network. Thus, AI writers fare poorly when asked to write content that involves a lot of recent information (such as financial news or stock updates), topics that haven’t been covered online yet, or when truly unique copy is needed to rank.
Also, because AI tools use tokenization, how you write your query matters. Sometimes, substituting words or rearranging your sentence can produce different outputs, so it’s best to experiment with your wording when using these tools.
Clearly, there are many benefits to using AI content generation. Let’s look at some of the biggest advantages of adopting these tools for your business:
One of the biggest benefits of artificial intelligence content writing is that it can help create content faster. Think of AI as another tool in a writer’s arsenal that can help speed up your workflow, similar to how grammar checkers like Grammarly greatly reduce the need for lengthy editing and proofreading.
One AI content generation strategy is to use these tools to generate several rough drafts or outlines of your article. You can then pick your headings and combine them if you wish. Then, all you need to do is to refine it further by adding emotion, checking facts, or substituting words.
AI program writing is also great for brainstorming ideas quickly. Most tools allow you to input a general theme or topic, such as “What are the benefits of AI content writing?” and it will generate a handful of talking points for you.
This is especially useful for small businesses that need to generate content regularly but don’t have a full writing team. It can also extend the abilities of your existing writers dramatically, boosting productivity and content output.
Thorough research is a necessary but time-consuming task for a content writer. AI tools can help in this regard by assisting you with research. In fact, your AI writer can double as a fantastic research assistant. You can input the topic you want to write about, and the tool will output facts and tidbits about it.
In this regard, you can consider AI content writing tools as a more refined version of a search engine. When you do a Google search, it will simply return all the relevant websites and resources to you. But AI writers take it a step further by gathering the necessary information from these sites and putting them together into a cohesive article. You can even get very specific, such as “Give me an example of a transcription tool that uses AI” or “How do language translation apps work?”
This capability can cut down your research time and effort dramatically. Instead of spending hours reading through articles and websites, your writers can delegate some of the research to AI tools. This allows them to focus on writing better content without spending hours tracking down relevant information.
And because AI tools have the entire Internet at their disposal, it’s especially adept at hitting all the major points of a topic. This ensures you don’t miss anything crucial during your research, helping you craft a comprehensive article.
While AI writers won’t replace humans entirely in content-facing roles, they can help to reduce costs by allowing businesses to downsize some roles. For instance, you don’t need as many writers on your team to generate the same amount of content. Some technical articles like how-to guides and FAQs are ideal for AI content generation, which excel at fact-based, straight-to-the-point writing styles.
Now, this doesn’t mean you should eliminate your writing team and rely solely on AI content writing. On the contrary, reducing costs helps you focus your resources on hiring more experienced writers to produce higher-quality content using AI tools as a supplemental tool.
A surprising use of AI writers is that they can help you improve the SEO of your content articles. One strategy is to use AI platforms to write SEO meta descriptions for you. These tools are capable of summarizing an article for you while retaining the general idea behind it. You can even plug in relevant keywords you want included for SEO purposes.
For example, you can paste your entire article into an AI writing tool and ask it to generate meta descriptions about that article. You can even ask it to write multiple variations for you to choose from or that you can tweak to get it just right.
Headlines and titles are perhaps the most important part of your article. A good headline is meant to entice the user to click on your article in search engines or on social media. Even the best-written article will underperform with a drab or confusing headline.
Unfortunately, it’s hard to come up with really good and catchy headlines. But AI content writing tools can help by generating lots of catchy, SEO-optimized ideas for you. However, in order to get the perfect headline, you’ll need to learn how to use the tool properly. The more information you give it in the prompt, as well as the quality of your keyword research, will give you stronger headlines and titles. And even if you don’t get the perfect title right off the bat, you can always tweak the ones you’ve been given or combine them for compelling, eye-catching headlines.
More advanced writing tools can write sentences and phrases almost exactly as a professional writer would. The style is distinctly easy-to-read, succinct and crisp, which makes it great for creating digestible content from highly technical topics.
Thus, as a technically-inclined person with no writing experience, you can enhance your writing with AI. For instance, you can easily create readable updates on a medical research project or explain complex scientific topics to someone with no training. Additionally, some tools create content in any specific tone you request. You can make it create a formal and information content, fun and youthful product descriptions, or compelling and rousing speeches. For writers not used to writing in a particular voice, it can be a quick way to adapt content to match your branding.
There are many non-writer roles that involve a lot of writing, such as finance professionals, programmers, and researchers. Because they might not have the necessary writing chops to create high-quality content, it can be difficult for them to create excellent, readable copy.
In these situations, you can use AI content generation platforms as writing assistants instead of hiring an in-house content writer. For example, researchers can input prompts and technical facts into an AI writing tool, and it will generate a readable report in minutes. Doing this can help these individuals create high-quality content much faster, with minimal effort. Thus, they can channel more of their time and energy into the more critical tasks that directly relate to their role.
There’s no doubt that AI writers can help generate content faster than ever before. But we believe pairing this software with other innovative tools to open up its capabilities even more.
Take AI-powered automatic transcription platforms like Sonix, for example. With Sonix, you can transcribe your audio and video files into text in minutes. You can feed this text into an AI content writing platform to generate blog posts, landing page copy, optimized metadata, and more. You can also ask the AI tool to generate headlines and titles based on the transcript you feed it.
This is a fantastic way to repurpose your video content into other forms, allowing you to stretch your marketing dollars further. You can also use Sonix’s audio translation tool to generate a transcript in different languages and generate subtitles, allowing you to quickly and accurately create new content in over 39 different languages.
When paired with Sonix, AI content writing tools are elevated to a whole new level where audio and video can be used to generate high-quality content for all your marketing needs. Try our automatic transcription software today!
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